Meet the Beauty of Water: hansgrohe Brings Emotion into the Kitchen
hansgrohe consolidates its position in the kitchen with a new emotional image and an extension of its product range
For the first time, hansgrohe presents premium stainless steel sinks and innovative sink combination units at the LivingKitchen trade fair in Cologne. With the expansion of its product range, hansgrohe fills a market gap by creating attractive products for kitchen retailers and consumers looking to buy a new kitchen: “We found out that kitchen faucets
and sinks are perceived as a single unit that merges form and function,” says Jan Heisterhagen, Vice President of Product Management at Hansgrohe. “With our new sink combinations we’re able to meet the needs of kitchen planners for functionality, ease of use and design in a single unit.” The appeal of the built-in sinks, sink combination units and kitchen faucets lies in their minimalistic design, intuitive handling and the numerous options and configurations available to accommodate personal preferences and requirements.