The 200 square metres of LED screens on the façade invited visitors to immerse themselves in the AXOR and hansgrohe brand worlds.

Copyright: Hansgrohe SE / Milton Arias


Positive Response to AXOR and hansgrohe’s Spectacular Trade Fair Presentation

The Hansgrohe Group successfully presented its two brands, AXOR and hansgrohe, at ISH 2017, the world’s leading trade fair for the sanitation, heating and air-conditioning sector

The Hansgrohe Group, with its AXOR and hansgrohe brands, is extremely satisfied with the outcome of its performance at ISH 2017. Showcasing more than 500 new products, the two brands of the Schiltach-based bathroom and kitchen specialist ignited a firework of innovations at the world’s largest trade fair for the sanitation, heating and air-conditioning sector. During the five days of the fair nearly 61,000 visitors to the 2,000-square-metre booth were convinced of the innovation and design expertise of the two brands. The stunning LED screens made for an impressive entrance to Frankfurt’s Festhalle. The new AXOR and hansgrohe brand images were reflected in the two separate looks featured in the booth’s overall design. AXOR attracted attention to its showers and mixers for luxurious bathrooms and kitchens with sleek, black elegance and its Form Follows Perfection slogan. With its mixer, shower and kitchen world, the hansgrohe brand turned Meet the Beauty of Water into a real-life experience. “The ISH 2017 was the ideal platform to present our two strong brands, AXOR and hansgrohe, and their new product innovations to a global audience,” said Thorsten Klapproth, Chairman of the Executive Board. “We are very pleased with the positive response from industry professionals and end consumers, and in particular, with the many important awards we have received. This reconfirms our strategy of creating real added value for all users with new bathroom and kitchen products while turning water into an emotional experience.”

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