Tour de France 2018
With the 2018 Tour de France coming up, hansgrohe, a leading brand in the bathroom and kitchen industries will unveil its international media campaign, featuring the champions of the BORA-hansgrohe cycling team. Also planned during the summer: the release of a «Peter Sagan» hand shower, and the organization of a predictor game on the official BORA-hansgrohe App.
BORA-hansgrohe riders, stars of the «Your daily dose of energy» campaign
Less than a month before the launch of the 2018 Tour de France, hansgrohe presents its campaign: « Your daily dose of energy », in which champions are showcased in an original and unprecedented way. Peter Sagan, sole ambassador of the 2017 campaign, will be joined by 3 riders from the BORA-hansgrohe cycling team: the young Italian Davide Formolo, the German National Champion Marcus Burghardt, and Rafal Majka, former King of the Mountains in the Tour de France. In a communication campaign, riders are seen enjoying a fresh shower, as they usually do after an intense athletic competition. The TV campaign, featuring Peter Sagan, will be broadcasted during the whole month of July on the German channel ARD, but also in France on Eurosport and France Television. The clips and a dedicated social media campaign featuring the World Champion but also Formolo, Burghardt and Majka, will be deployed on Facebook and Instagram, from June 23rd to July 29th, in Germany, Austria, Switzerland, France, Belgium, Italy, United Kingdom, Poland, Denmark, Czech Republic, Slovakia, Turkey and in the Netherlands. This 360° media campaign, which proved very successful in 2017, aims to introduce to the public, in a fun and original way, the two hansgrohe universes, that are water and cycling, and to strengthen the German brand as a reference in international sport sponsoring.