Products AXOR

Avantgarde Design in the Era of Personalised Bathrooms

Anniversary Collection: AXOR MyEdition
Schiltach, June 2018. 25 years after its inception, AXOR premiered its anniversary collection, AXOR MyEdition – a new dimension of personalisation – at Salone del Mobile in Milan this year. Its sleek design pushes boundaries; its customisable concept satisfies the desire for uniqueness. Its spray is also innovative: PowderRain – a sensuous experience on the skin – featured for the first time in a tap. The collection comprises nine products for washbasins, bidets and bathtubs – all available as of October. AXOR MyEdition is the result of the most recent collaboration with Phoenix Design, winners of the “Red Dot Design Team 2018” title.

Design: Linear, Monolithic, Architectural

The clean, linear design creates a large stage for personal expression and creativity. The taps consist of two product parts: body and plate. Available in two standard finishes – chrome with mirrored glass and chrome with black glass – the taps can also be tailor-made to satisfy personal preferences, allowing you to combine 15 AXOR FinishPlus PVD surface finishes with a selection of exclusive AXOR Signature materials such as metal, wood, marble and leather. With more than 225 design choices, the AXOR anniversary collection caters to the mega trend, personalisation. “Making a personal statement through customised interiors is the essence of luxury. With the AXOR MyEdition collection, we have set the stage for personal creativity – colours, materials and patterns create the point of departure for a unique and personalised tap,” Andreas Diefenbach of Phoenix Design says.

Personalization: AXOR FinishPlus and AXOR Signature

The 15 special AXOR FinishPlus surfaces are setting new standards. Manufactured using the most sophisticated technologies available, these brilliant finishes, from ‘Polished Gold Optic’ to ‘Brushed Black Chrome’ are all extremely robust and durable. From bespoke pieces to largescale quantities, taps and accessories with AXOR FinishPlus surfaces all reflect personality and character. Each colour is the result of a process of intensive development and finishing in PVD vacuum chambers. It is also possible to have taps and accessories customised using colours beyond the standard AXOR FinishPlus range, finished with special materials, or inscribed according to individual specifications. The AXOR Signature service creates distinctive, personalised pieces. With high-precision craftsmanship and cutting-edge technology, AXOR enables customers to create bathrooms that are an expression of their own unique personalities.

PowderRain – Water Designed to Perfection

With the innovative PowderRain spray type, already introduced to the AXOR Showers in 2017, it provides the new collection with a silky, soft moistening of the skin. Featured for the first time in a collection of taps, PowderRain already fascinated visitors at the Milan furniture fair with its delicate feel and soothing acoustics: nearly noiseless, the droplets caress and moisten the skin without bouncing off; enveloping the user in a cocoon of water he’ll never want to separate from.

About AXOR

AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim “Form Follows Perfection”: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than twenty years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.



Astrid Bachmann
Deputy Lead Corporate Communications, Global PR AXOR