Projects AXOR

AXOR x Design Hotels™ Bring Together 25 Years of Design Excellence and Architectural Competence

AXOR is the official partner for bathroom fixtures of the Design Hotels™ brand

Schiltach, October 2018. As of October, AXOR, the design brand of the Hansgrohe Group, will be the official partner of Design Hotels™. This partnership enables member properties of the Design Hotels™ community to take advantage of recommendations for bathroom interior design provided by their marketing platform. With this step, the two companies will merge their 25-year histories of pioneering and marketing unique design objects, and promoting architecturally sophisticated, privately owned hotels. From Hong Kong to Mexico, AXOR taps, showerheads and accessories are regularly featured in Design Hotels™ member properties; for example, in the Hotel Liberty, a former prison in Offenburg/Germany, the Les Bains in Paris, or the Chetzeron in Crans-Montana, Switzerland. The ambitious standards set by both brands for their products and their member properties rely on integrated design concepts and the ongoing commitment of their creative partners. The two brands will be present together for the first time at the Design Hotels™ arena* in Copenhagen from October 10 - 12.

25 Years of Personalised Bathroom Design

AXOR’s current product portfolio consists of around 2,000 products, all unique in their philosophy, their formation, and their style. Innovative and timeless iconic products for the sink, shower, and bath. From classic to avant-garde, AXOR collections, programs, and tailor-made products can be combined in many different ways to express your very own personality. The result is an individualized bathroom of superior quality. It all began with the AXOR Starck collection, at home in design bathrooms around the globe for more than two decades. For its 25th anniversary, AXOR presented AXOR MyEdition – a new dimension of individualization developed by Phoenix Design – at Salone del Mobile. “The wide range of styles of the AXOR collections invites us to explore what we find inspiring, enabling us to discover our own perfect and individual solutions for the design of a luxurious bathroom or kitchen. No matter what the AXOR customer chooses: an uncompromising claim to perfection in design, craftsmanship and functionality extends through our entire portfolio of taps, showers and accessories,” explains Olivier Sogno, VP Brand Management, Hansgrohe SE.

About Design Hotels™

Design Hotels™ markets a handpicked collection of more than 300 privately owned and operated hotels around the globe. As a global lifestyle brand and full-service marketing consultancy, Design Hotels™ offers its members customized B2B services, including global launch campaigns, sales representation, revenue management, strategic marketing, public relations, and branding. As part of a worldwide creative network, Design Hotels™ also ensures continuous innovation and exchange – in the community, and between guests and visionaries from other sectors. No two Design Hotels™ properties are alike. Each hotel fascinates with its own character, its history and the way it blends into its local surroundings. The one feature shared by all properties is their uniqueness. They are all shaped by the personalities of their creators, the Originals. Hoteliers, designers and creatives. It is their passion that turns good ideas into meaningful experiences. Design Hotels™ was founded by CEO Claus Sendlinger in 1993. The company is headquartered in Berlin and has branches in London, Los Angeles, New York und Singapore.

About AXOR 

AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim „Form Follows Perfection“: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than 25 years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.


Astrid Bachmann
Deputy Lead Corporate Communications, Global PR AXOR