Schiltach, August 2026. Hansgrohe Group has appointed Benjamin Holzer (45) as Vice President AXOR, effective August 1, 2026. In his new role, he leads the AXOR business unit and drives the strategic development of the international luxury brand.
The appointment comes at an important stage in AXOR’s evolution. Through strategic initiatives, including the introduction of a quality-focused selective distribution system in Europe, Hansgrohe Group is further strengthening AXOR’s independence, sharpening its positioning in the luxury segment, and creating the foundation for continued international growth.
Benjamin Holzer has been with Hansgrohe Group since 2001 and has played a key role in shaping AXOR’s development over the past two decades. Since taking responsibility for AXOR Product Management in 2019, he has been instrumental in defining the brand’s strategic direction. In the years that followed, he successfully advanced the evolution of the AXOR portfolio and has led the brand’s global Product Management organization, driving innovation and design excellence.
“AXOR stands for personalized luxury, exceptional design, and close collaboration with some of the world’s most renowned designers. It is a great honor to take on the leadership of this unique brand,” said Benjamin Holzer, Vice President AXOR. “Together with our international team, we will continue to strengthen AXOR’s position as a leading luxury design brand and inspire architects, interior designers, and design-conscious consumers around the world with distinctive solutions for luxury living.”
With his extensive experience, deep understanding of the brand, and strong connections within the international design and architecture community, Benjamin Holzer is ideally positioned to lead AXOR into its next phase of growth.
Benjamin Holzer succeeds Olivier Sogno (51), who will assume a new role leading Corporate Marketing for the Hansgrohe Group. Since 2019, Sogno has successfully guided AXOR through a period of strategic growth and brand development. He significantly strengthened the brand's global presence in the luxury and design sector, advanced key growth initiatives, fostered influential partnerships with leading designers, and elevated personalization into a defining pillar of the AXOR brand experience.
About AXOR
AXOR creates iconic faucets, showers and accessories for luxurious bathrooms and kitchens. Developed in collaboration with world-renowned designers – Philippe Starck, Antonio Citterio, Barber Osgerby and Patricia Urquiola among them – AXOR products come in an unrivaled variety of styles. Uncompromising when it comes to lasting quality, refined aesthetics and advanced technological performance, AXOR manufactures more than 90 percent of its products in Germany’s Black Forest. This ensures excellence in every detail while delivering luxurious water experiences. AXOR inspires and enables architects, interior designers and the design-savvy public to shape water-related spaces that reflect the individual personality of the user. Part of the Hansgrohe Group, AXOR is the exclusive brand dedicated to offering distinctive, desirable, progressive products.
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