People AXOR

New Head of Global Brand Marketing for AXOR

Anke Sohn joins Hansgrohe Group
Schiltach, May 2019. Since April 15 Anke Sohn is the new Head of Global Brand Marketing for the design brand AXOR. In this position she reports directly to Olivier Sogno, Vice President Marketing at the Hansgrohe Group.

Most recently Anke Sohn led the International Marketing Team for Vitra in Switzerland; in this position she was responsible for Germany, Austria, Switzerland and various growth markets. Prior to her role at Vitra, she was Head of Marketing & PR at Hanro International, an Austrian premium brand for high-quality men’s and women’s underwear, as well as lingerie. Anke Sohn began her career as a marketing manager for Dornbracht in Spain. After her media studies at the Ruhr-Universitaet in Bochum, Germany, she gained a Master of Science in Marketing from the EAE Business School in Barcelona.

„I look forward to this new challenge. Together with my team, I would like to position AXOR as the first choice for interior designers worldwide, move forward with digitalizing our brand, and continue the success story of AXOR with innovative, design-saavy products“, says Anke Sohn.

About AXOR
AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim „Form Follows Perfection“: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than 25 years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.


Astrid Bachmann
Deputy Lead Corporate Communications, Global PR AXOR