Events and Trade Fairs Hansgrohe Group

Hansgrohe Investigates Climate Protection Potential of Bathrooms

Greentech Festival: Innovative Exhibition Booth with Augmented Reality Application

Schiltach, May 2022. How much climate protection potential is there in an average German bathroom? That's what the initiators of the Hansgrohe Bathroom Study 2022 asked themselves. Hansgrohe will present the results for the first time from June 22 to 24 at the Greentech Festival 2022 in Berlin, the global platform for the exchange of green ideas and technologies. Hansgrohe will be present as an exhibitor (booth C07) and as a jury member of this year's Green Awards. The focus of Hansgrohe’s presence is the on-site bathroom, which vividly presents the results of this year’s bathroom study. With the help of augmented reality, it impressively demonstrates how much climate-damaging CO2 an average bathroom causes during its construction and usage phases - from shower heads to ceramic products, to toilet paper. The data behind the accompanying Hansgrohe bathroom study provides insightful insights and fact-based what-if scenarios for future bathroom design and use: How specifically can the carbon footprint of a bathroom be positively influenced?

Hansgrohe is working hard to support the 1.5-degree target set in Paris - with innovative, water- and energy-saving products, accompanying research and social commitment. Hans Jürgen Kalmbach, CEO of the Hansgrohe Group: "This year's festival motto Together we change fits perfectly with our positioning. With water-saving products, such as AXOR Starck Organic or hansgrohe EcoSmart and energy-saving technologies, such as hansgrohe CoolStart, we are actively contributing to the conservation of resources. At the same time, the festival motto reflects our entrepreneurial attitude: water is life and our passion. We create inspiring moments while protecting this precious element," says Kalmbach.

Meet Steffen Erath, Head of Innovation & Sustainability

At Hansgrohe, the internal Green Company team headed by Steffen Erath, Head of Innovation & Sustainability, is responsible for the concrete strategic and tactical sustainability measures. "Sustainability is a top priority in our minds. Our innovative thinking is characterized by curiosity, openness, technologies and the courage to try out new things," says Erath. "We turn things upside down. For the environment, for the future."

Steffen Erath is not only a jury member of this year's Green Awards but will also be available at the trade fair as a discussion partner for journalists and players in the global sustainability scene. Arrange an interview appointment with Steffen Erath now:

About the Green Tech Festival

The Greentech Festival brings together people, doers, creators and innovation drivers for sustainable living and business. It has established itself as a global platform for the exchange of green ideas and technologies. More than one hundred speakers and around 500 participants are expected at the accompanying conference.

About the Hansgrohe Group – Setting the Beat of Water. Since 1901.

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. Founded in 1901 in the Black Forest, the company gives water form and function with its faucets, showerheads and shower systems. The 120-year history of the company is marked by innovations, such as the first hand-held shower with multiple spray types, the first pull-out kitchen faucet, and the first wall bar to hold a hand-held shower.The company holds more than 18,500 active property rights. The Hansgrohe Group stands for long-lasting quality products and for responsibility towards people and the environment. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. With 34 subsidiaries and 20 sales offices supplying products in 152 countries, the globally active company in the sanitary industry is a reliable partner to its customers in all regions of the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 700 design prizes since 1974. The products of the Hansgrohe Group are found worldwide: on renowned cruise ships, in luxurious 5-star and boutique hotels, in international metropolitan cities, in extraordinary spas, exclusive bathrooms of lodges and luxury villas, public facilities, as well as in countless private homes. The Group’s high quality standards are ensured by seven wholly-owned production facilities: four in Germany, one each in France, the United States and China. In 2021, the Hansgrohe Group generated a turnover of EUR 1.365 billion. It employs around 5,400 people worldwide, about 60 percent of whom work in Germany.


Astrid Bachmann
Deputy Lead Corporate Communications, Brand PR AXOR