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Hansgrohe Group Records New Sales Peak in 2019

The sanitary fixtures and shower specialist from Schiltach, Germany generated total sales of EUR 1.088 billion.
Schiltach, May 2020. The Hansgrohe Group closed the 2019 financial year with a new sales high. The sanitary fixtures and shower specialist from Schiltach, Germany generated total sales of EUR 1.088 billion. Compared to the previous year 2018, this exclusively organic growth represents an increase of around one percent. EBITDA is at €213.5 million, which represents a slight decline of one percent compared to the previous year. The EBITDA margin remains unchanged at around 20 percent, proof of the Hansgrohe Group's profitable growth. At the same time, the company has significantly optimized its working capital, as a result of which operating cash flow increased by twelve percent to EUR 176.1 million.

"For the tenth time in a row, Hansgrohe has achieved a new record in sales," says Hans Juergen Kalmbach, Chairman of the Board of Management of Hansgrohe SE. "With extensive investments in our future, for example in the new plastic electroplating facility at the Offenburg site or in digitalization, and despite a negative special effect from the reorganization of US distribution, we can look back on the second-best economic result in the history of our company. The commitment and creative power of all our employees worldwide was fundamental to this success. They deserve our special thanks, which I would also like to express on behalf of my colleagues on the Board of Management. Our culture of active cooperation creates the basis for securing our corporate success and will continue to support us in the current situation.

4,711 employees contributed to this new sales peak (2018: 4,687) worldwide. As of December 31, 2019, 2,964 of these employees worked in Germany (2018: 2,864) and 1,747 at the Hansgrohe Group's international locations (2018: 1,823).

Satisfactory Growth

In 2019, a year with a weakened global economy, the Hansgrohe Group will again generate around 77 percent of its sales outside Germany. The globally active company supplies its fixtures and showers to more than 140 countries. The Black Forest-based sanitary specialist continues to generate the largest share of its sales of around EUR 255 million in its home market. Compared to 2018, sales in Germany grew by 3.6 percent. This increase in sales is slightly above the average for German manufacturers of fixtures for buildings, who, according to the VDMA (German Engineering Federation), are reporting growth of three percent in the German market.
In China, the global player's second most important market, the company also reports good growth of 7.3 percent for 2019. In the Asia-Pacific region, sales even increased by 14 percent. Europe showed stable development with growth of 2.1 percent. In contrast, the development in the regions of Turkey, Middle East, Africa and Russia, as well as in the USA, which had to record a one-off negative special effect due to the realignment of distribution, and thus a decline in sales of 17 percent overall, declined.

Innovation, Digitalization, Efficient Processes - the Cornerstones of Sustainable Success

In order to secure its success even in economically challenging times, the Black Forest-based company is making sustained investments in the expansion of its core business with innovative new products. At the ISH - the world's largest trade fair for the sanitary, heating and air-conditioning industries - in Frankfurt in March of 2019, Hansgrohe presented, for example, hansgrohe RainTunes, a completely new and digitalized shower system that has already received the German Design Award in Gold.

In addition to focusing on customer requirements and digitalization in sales, Hansgrohe wants to secure its future through more agile processes worldwide. In 2019, existing structures and processes were put to the test and readjusted to meet future challenges. With the goal of making business processes more efficient, the Hansgrohe Group also consistently adapted its structures to its corporate strategy. The company reorganized its responsibilities and departments, and, in the process, also reduced the number of Board of Management departments from five to four.

Proof of the innovative strength of the now 119-year-old company is also the renewed award in 2019 as one of the most innovative companies in the German SME sector in the "Top 100" competition.

Investments in Future Technologies

At EUR 45 million, the Hansgrohe Group's capital expenditures were also at a high level in 2019. A large share went to the new plastic electroplating facility at the Offenburg plant, which successfully went into operation one and a half years after the foundation stone was laid in spring 2019. The large-scale plant with a total investment of 30 million Euros will more than double the capacity for the finishing of plastic products in its final stage of development. In order to be able to meet the steadily increasing demand for exclusive special surfaces, the company also invested heavily in PVD technology. The company is also gearing up for the future in terms of process optimization and digitalization with continuously increasing investments into IT.

​​​​​​"In view of the Corona pandemic, reliable and serious forecasts are virtually impossible at the moment," says Chairman of the Board of Management Hans Juergen Kalmbach. "Our focus is on the health and safety of our employees, as well as on our customers and partners and their families around the world. Only thereafter comes our task, as a commercial enterprise, to maintain normal operations wherever possible. We are making every effort to overcome the existing challenges together with our employees and market partners and remain confident that we will succeed in this task in the mid-term. In the short-term, however, and this should be equally open and clear, we are all facing noticeable economic effects of the Corona pandemic. We must prepare ourselves for this. Our employees are showing enormous flexibility and solidarity in this situation and have so far used our customer-oriented working hours to achieve the necessary capacity adjustments. Our owners are also actively supporting Hansgrohe. At the Annual General Meeting, for example, it was agreed that the dividend for the 2019 financial year will be retained on a pro-rata basis in order to be prepared for the effects of the Corona crisis. In conjunction with our already strong equity ratio, which now stands at around 59 percent, Hansgrohe is thus extremely well positioned. We can and will continue to invest in our future; for example, in the development of new products for the ISH trade fair in Frankfurt 2021. At Hansgrohe, we have together set the course to emerge stronger from this crisis. We are therefore deliberately publishing the positive figures for the 2019 financial year right now, so that the economic and financial solidity and reliability of Hansgrohe is substantiated.

About the Hansgrohe Group – the Original from the Black Forest

​​​​​​​With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. The Hansgrohe Group brings form and function to water with taps, showerheads and shower systems. The 119-year history of the company is marked by innovations such as the first hand-held shower with multiple spray types, the first pull-out kitchen tap, and the first wall bar to hold a hand-held shower. The company holds more than 15,000 active property rights. The Hansgrohe Group stands for long-lasting quality products. With 33 subsidiaries and 22 sales offices supplying products in more than 140 countries, the company is a reliable partner to its customers around the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 600 design prizes since 1974. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. The products of the Hansgrohe Group are featured in projects around the world, such as the luxurious ocean liner Queen Mary 2, and the world’s tallest building, the Burj Khalifa in Dubai. The Group’s high quality standards are ensured by five wholly-owned production facilities: two in Germany, one each in France, the United States and China. In 2019, the Hansgrohe Group generated a turnover of EUR 1.088 billion. It employs more than 4,700 people worldwide, about 60 percent of whom work in Germany.


Press Officer Jörg Hass.
Jörg Hass
VP Corporate Communications