Products Hansgrohe Group

Customer-Centricity: The Hansgrohe Group presents Innovative Design Highlights

ISH 2019: Water Experiences for all Senses
Schiltach, February 2019. Frankfurt will be the center of the international bathroom industry, when the world's leading trade fair for sanitary and heating technology, the ISH, opens its doors in just a few weeks. This year, the Hansgrohe Group, with its brands AXOR and hansgrohe, is set to impress visitors with ground-breaking innovations for the bathroom and the kitchen. From March 11-15, 2019, trade visitors and end consumers can experience the group’s new products on a newly designed and more than 2,000 square meter large booth in Frankfurt’s Festhalle.

“We have reliably and consistently earned a reputation as industry drivers in innovation, design, quality, and sustainability with our strong brands AXOR and hansgrohe,” so Hans Juergen Kalmbach, Chairman of the Executive Board of the Hansgrohe Group. “At ISH 2019, we will continue to do justice to this and present sensational innovations,” he adds. “In practicing customer-centricity, we think about water in the bathroom and in the kitchen in completely new dimensions. We then add functional value and thereby create an emotional water experience for our customers. Such an experience is not only created by our new products, but also by an impressive new booth concept.”

AXOR unveils the most luxurious bathroom collection in its history

AXOR ( is a pioneer in the design, construction, and production of avant-garde design objects for luxurious bathrooms and kitchens. The faucets, showerheads, and accessories of the brand display perfection in design, craftsmanship, and functionality. At this year's ISH, AXOR will present an architectural sculpture – massive, but delicate at the same time. Together with the French designer Jean-Marie Massaud, a collection that transcends boundaries both aesthetically and technically has emerged. In addition, AXOR presents the anniversary collection AXOR MyEdition in a new cloak. A new kitchen faucet by Antonio Citterio completes the designer brand’s novelties at this year’s ISH.

hansgrohe perfectly stages its fittings

For all trendsetters, hansgrohe offers two of the most popular fitting lines in new surface designs. hansgrohe FinishPlus creates a bathroom or kitchen ambience that reflects an exceptional sense of style. With these new high-quality surface designs, hansgrohe offers an increased scope of design. The Metropol and Talis E faucet lines are available in five new colors: Matt Black, Matt White, Polished Gold Optic, Brushed Bronze, and Brushed Black Chrome.

Webspecial hansgrohe brand website

Even before the start of the trade fair, visitors of the brand’s website ( can get a first look at the hansgrohe novelties. Within the next four weeks, a new product will be presented weekly. With the help of pictures and videos, website visitors can get insights and impressions of the innovations shown at the fair. These are completed by product information sections for those who cannot be in Frankfurt.

hansgrohe cycling challenge

Cycling, with the BORA - hansgrohe team, will also be a topic at ISH. The opening of the trade fair on 11th march 2019 marks the beginning of the “hansgrohe cycling challenge”: An online cycling game, in which enthusiastic players can race with one of the riders from the BORA-hansgrohe team. One can choose between Peter Sagan, Pascal Ackermann, or Davide Formolo. And to increase one’s chances of winning the game, one can collect additional points by answering questions about the hansgrohe brand. The participation is worth it because there are exclusive prizes for cycling and hansgrohe fans. Join us at

About the Hansgrohe Group – the Original from the Black Forest

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. The Hansgrohe Group brings form and function to water with taps, showerheads and shower systems. The 118-year history of the company is marked by innovations such as the first hand-held shower with multiple spray types, the first pull-out kitchen tap, and the first wall bar to hold a hand-held shower. The company holds more than 15,000 active property rights. The Hansgrohe Group stands for long-lasting quality products. With 34 subsidiaries and 21 sales offices supplying products in more than 140 countries, the company is a reliable partner to its customers around the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 500 design prizes since 1974. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. The products of the Hansgrohe Group are featured in projects around the world, such as the luxurious ocean liner Queen Mary 2, and the world’s tallest building, the Burj Khalifa in Dubai. The Group’s high quality standards are ensured by five wholly-owned production facilities: two in Germany, one each in France, the United States and China. In 2017, the Hansgrohe Group generated a turnover of EUR 1.077 billion. It employs about 5,000 people worldwide, about 60 percent of whom work in Germany.


Press Officer Jörg Hass.
Jörg Hass
VP Corporate Communications