Events and Trade Fairs Hansgrohe Group

Hansgrohe Group inspires with new materials and colors for faucets and showcases smart showers

Salone del Mobile 2020: Experience the Future of Bathroom Design
Schiltach, February 2020. When the world’s leading trade fair for furniture and design opens its doors in April, the international furnishing and design industries will gather in Milan. At this year’s Salone del Mobile, AXOR and hansgrohe, the two brands of the Hansgrohe Group, will visually impact visitors with ground-breaking bathroom and kitchen innovations. From April 21-26, 2020, architects, interior designers and the design-savvy public can experience hansgrohe Smart Showers and customizable faucets by AXOR on a Hansgrohe Group booth that features two very different brand worlds.

“With our strong brands AXOR and hansgrohe, we have consistently and steadily made a name for ourselves as a leader in innovation, quality and design,” Hans Juergen Kalmbach, Chairman of The Executive Board of Hansgrohe Group explains. “For decades, delivering good design has been a top priority. But we go far beyond aesthetically pleasing design: we think of water in the bathroom and kitchen in completely new dimensions, adding functional value, thereby creating an emotional water experience; for example, with our Smart Shower System hansgrohe RainTunes. Architects and interior designers will no doubt acquire a taste for AXOR MyEdition 2.0 – new material choices inspired by places of memory of well-known AXOR design partners. All in all surrounded by a booth that is sure to impress visitors with its unique atmosphere“, Kalmbach finishes.

“The AXOR brand space comes across as an eccentric gallery: the inside surfaces emulate rough, blunt basalt thereby creating the largest possible contrast to the smooth, brilliant surfaces of the AXOR products that are presented inside precious mirror-glassed showcases and on wooden shelving. Design and individualization at the highest level. The hansgrohe brand space, on the other hand, represents comfort in the contemporary living space: modern, young, chic. The message we hope to convey to our guests, is that we are the impulse drivers when it comes to innovation and design in the bathroom. Sophisticated and visionary on the technological level, and a the same time close to the human being and his needs“, explains Felicitas Albring, Team Lead Corporate Architecture, Hansgrohe SE.

AXOR MyEdition 2.0: Maximizing Individualization

Salone del Mobile marks the beginning of the marketing campaign ‚AXOR Places‘, which explores the places of memory of well-known architects and designers, such as Antonio Citterio or Barber & Osgerby. The idea is as simple as it is obvious: a piece of our world is brought into the bathroom. The transformation comes to life on several levels: on the product level via different materials for the AXOR MyEdition mounting plate. These materials originate in the places of memory of the AXOR design partners. Aerial photography by Tom Hegen compliment the campaign on a visual level.

hansgrohe: The New Way of Living – Focus on the Human Being

hansgrohe transforms the bathroom into a personal wellness space. Therefore, water in the bathroom is thought of in completely new dimensions: the focus is on the human being and memorable experiences in the bathroom, supported by innovative technology. Seeing, hearing, smelling, touching: showering becomes an experience for the senses. Together with experts, hansgrohe has developed sensual scenarios with which showering turns into an individual pleasure. Getting oneself ready in the morning, relaxing after sports, refreshing after work, closing the day with a shower – RainTunes turns water into pure pleasure.

About the Hansgrohe Group – the Original from the Black Forest

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. The Hansgrohe Group brings form and function to water with taps, showerheads and shower systems. The 119-year history of the company is marked by innovations such as the first hand-held shower with multiple spray types, the first pull-out kitchen tap, and the first wall bar to hold a hand-held shower. The company holds more than 15,000 active property rights. The Hansgrohe Group stands for long-lasting quality products. With 33 subsidiaries and 22 sales offices supplying products in more than 140 countries, the company is a reliable partner to its customers around the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 600 design prizes since 1974. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. The products of the Hansgrohe Group are featured in projects around the world, such as the luxurious ocean liner Queen Mary 2, and the world’s tallest building, the Burj Khalifa in Dubai. The Group’s high quality standards are ensured by five wholly-owned production facilities: two in Germany, one each in France, the United States and China. In 2018, the Hansgrohe Group generated a turnover of EUR 1.081 billion. It employs more than 4,700 people worldwide, about 60 percent of whom work in Germany.


Astrid Bachmann
Deputy Lead Corporate Communications, Global PR AXOR