Sponsoring hansgrohe

Golden Start of the Tour de France 2022

What's Glittering in Copenhagen?

Schiltach/Copenhagen, July 2022. The Tour of France starts on July 1, 2022 with the premiere stage in Copenhagen, one of the capitals of good design and architecture. To kick off this year's Tour de France, another design highlight will ride into the Danish capital: The Golden Bike in the hansgrohe FinishPlus Polished Gold look gilds the start of the BORA - hansgrohe bike racing team, which has been spoiled with successes recently. The bike was developed together with various partners in cycling in honor of Matthew Wall's Olympic Gold Medal. After its debut in Copenhagen, the Golden Bike continues its tour. The Polished Gold look road bike will show up at major cycling events and Hansgrohe WaterStudios. After the roadshow, the golden racing bike will be raffled off for a good cause. By buying a raffle ticket, one automatically applies to win the Specialized S-Works Tarmac SL7 in Polished Gold Optic. All proceeds raised through the raffle tickets will benefit Viva con Aqua. The organization works to provide access to clean drinking water, sanitation and hygiene. Because clean water is as precious as gold! Tickets for the Racing Bike Raffle are available through the Viprize platform. More information can be found at the following link: https://www.hansgrohe.com/about-us/sports-sponsorship/golden-bike

Golden Prospects: The Tour de France 2022

After the surprising and terrific success at this year's Giro d'Italia, team manager Ralph Denk keeps this year's Tour de France line-up on track for success. "Go for Gold! With our lineup this year and Aleksandr Vlasov as our captain, we are aiming for a podium finish. This is an ambitious goal, but we also have a very strong team with us that will support Aleksandr perfectly in different terrains. We want to actively shape the race and maintain our offensive driving style", says Denk. The BORA - hansgrohe Tour de France team is completed by Danny van Poppel, Maximilian Schachmann, Patrick Konrad, Nils Politt, Lennard Kämna, Felix Großschartner and Marco Haller.

The hansgrohe brand is looking forward to further outstanding successes of the Band of Brothers and wishes the entire lineup many golden moments on the upcoming tour. The winner of the Golden Bike will be announced in October.

About hansgrohe

hansgrohe stands for holistic solutions for bathrooms and kitchens that combine water- and energy-saving technologies, intelligent functions and durable quality. With its timeless premium products, the tradition-rich brand combines forward-looking innovations with a sustainable and mindful lifestyle at a high level of comfort. Together with its long-standing design partner PHOENIX, the company also creates Smart Living applications that enrich everyday life with more functionality, safety and unique experiences with water. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks.

hansgrohe. Meet the beauty of water.

Contact

Laura Gutekunst
Manager International Corporate Communications, Global PR hansgrohe