Sponsoring hansgrohe

hansgrohe Extends Title Sponsorship of the BORA-hansgrohe Racing Team Until 2021

For more than three years now, hansgrohe has been the team’s reliable partner
Schiltach, Dezember 2019. At the close of the professional BORA-hansgrohe cycling team’s most successful season yet, hansgrohe has made an early announcement declaring the extension of its title sponsorship until the end of the 2021 season.

This year the team claimed a total of 47 season wins with Pascal Ackermann securing the Ciclamino jersey at the Giro d’Italia and Peter Sagan the green jersey at the Tour de France, both for best sprinter. That, and the fourth place held by Emanuel Buchmann at the Tour de France, made it an exceptional season for the team. BORA-hansgrohe is now the second-best cycling team in the world. With its renewed commitment, the hansgrohe brand is showing its recognition of the team’s top performance.

For more than three years now, hansgrohe has been the team’s reliable partner. As one of the world’s experts for unforgettable water experiences, the sanitary fixtures brand headquartered in the Black Forest has been providing its athletes with a daily dose of energy. This means that the team’s members start refreshed and in top form, enabling them to perform their best and, after a strenuous race, to recharge their batteries and renew their strength.

Hans Jürgen Kalmbach, CEO Hansgrohe SE
“We are proud of the team’s great performance, which, in addition to being a terrific sports success, is also a win for the hansgrohe brand. The positive effect this has on the brand and its popularity confirm that we are right in deciding to extend our sponsorship. We want to continue to write this success story together with the team and we look forward to two more seasons as sponsor and partner of the BORA-hansgrohe team. We wish the riders and the team’s management continued success.”

Emanuel Buchmann, fourth in the overall rankings of the 2019 Tour de France
“I thank hansgrohe for its trust and support. This season was extremely successful for our team. We all share the same vision and are working hard at being even more successful next year.”

Ralph Denk, BORA-hansgrohe team manager
“The team welcomes the early extension of our partnership with hansgrohe. That gives us the stability we need to be able to plan and pursue our vision without worries until 2021. I am confident that this will enable us to achieve our ambitious sporting goals.”

About hansgrohe

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. Based in Germany’s Black Forest region, the internationally active Hansgrohe Group sells premium products for showers, shower systems, bathroom and kitchen taps, and kitchen sinks under the hansgrohe brand. hansgrohe stands for great moments with water since 1901. With its many award-winning products, this traditional brand shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water. hansgrohe stands for Smart Living applications that enrich people’s everyday lives and offer them more functionality and safety in their homes.

hansgrohe. Meet the beauty of water.


Laura Dietrich
PR Manager hansgrohe Brand