Products hansgrohe

Authentic, Tranquil and Hygge: The Bathroom as a Place to Wind Down

Bathroom trends for 2018: natural materials, lots of light and a clearly defined room layout
Schiltach, January 2018. The room for personal grooming, formerly a purely functional space, has evolved into a retreat, a place where we can take a break and relax. Anyone designing a new bathroom nowadays turns to trends that help slow down our hectic lifestyles. The Danes have their own special word for that: hygge. “For us Danes, hygge describes the feeling of wellbeing and contentment we derive from tranquillity, simplicity and relaxation,” explains Thomas Leth, Area Sales Manager for Northern European countries and Managing Director at Hansgrohe Denmark. “It’s not for nothing that we’re considered one of the happiest countries.” The 44-year old grew up surrounded by all things bathroom and Hansgrohe. After all, it was his father who established Hansgrohe’s Danish subsidiary in 1987. Thomas Leth understands how to bring hygge to the bathroom.

“With a hyggelig bathroom you start off the day happy and end it with a warm feeling of wellbeing—perhaps together with your entire family. It’s the little things that bring cosiness to what used to be a very functional and sterile space: natural and homely materials, friendly textiles, and plants and candles convey tranquillity and inspire us to return to the simple pleasures of life.” Authentic materials play an important role, from rustic warm wood elements to rough wall surfaces, such as exposed concrete or brick, in combination with vintage accessories and natural accents.

A clearly defined, spacious room layout opens up space for freedom of movement. Lots of light, soft colours and practical storage space for bathroom toiletries give the room an uncluttered look and an air of peace and quiet. Seating options and shelves and racks make the room homely. Shower areas are becoming more spacious without being obtrusive. Floor-level showers are on trend: big enough for two, no frames, and minimalist with an almost invisible glass panel as a splash guard.

“The serene architecture of the bathroom is ideally complemented with mixers and shower heads that impress with their minimalist design,” Thomas Leth explains. “When nature and water take centre stage, technical elements should be concealed behind a wall or panelling for a clean and uncluttered look. Functions should be clearly recognisable and easy to use. The broad portfolio of hansgrohe brand mixers and showers offers a wealth of designs and features that satisfy all personal tastes and needs. And when bathroom basics perfectly fulfil the user’s wishes, the resulting atmosphere is naturally hyggelig.”

About hansgrohe

As part of the internationally active Hansgrohe Group, hansgrohe is the premium brand for showers, shower systems, bathroom and kitchen taps, as well as kitchen sinks. With its many award-winning products, hansgrohe shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water. With these moments in mind, hansgrohe develops ground-breaking solutions that unite extraordinary design, long-lasting quality and intelligent features for maximum ease of use. hansgrohe turns water into an impressive experience:

hansgrohe. Meet the beauty of water.


Laura Dietrich
PR Manager hansgrohe Brand