Products Hansgrohe Group

Germans Invest in Innovative Kitchens

“Tag der Küche” (Kitchen Day) on 29 September 2018

Schiltach, September 2018. The kitchen used to be small and narrow; today it is the heart of the home. It is a space where functional solutions, design, and innovative room concepts all come together. And, there is the current open-plan kitchen trend, which according to experts, has not yet reached its peak. For the nineteenth time, more than 2,000 specialist retailers throughout Germany will open their doors and present the latest developments and innovations on “Tag der Küche” (Kitchen Day) on 29 September.

Spending on Kitchens Continues to Rise

A recent representative population survey conducted by the Hansgrohe Group¹ confirms that the kitchen is the heart of the home. Three out of four Germans (76 percent) feel comfortable or very comfortable in the kitchen. The desire to create an innovative, individual and comfortable kitchen is also reflected in the amount of money consumers invest. Spending on kitchens in recent years has increased continually; in 2011, consumers invested an average of EUR 5,650 in a new kitchen, by last year that figure had risen to EUR 6,900.² The luxury retail segment for kitchens in the EUR 10,000 to 20,000 price range is also becoming increasingly important: consumers now spend EUR 10,000 or more on every second kitchen sold. In 2017 alone, manufacturers and suppliers of luxury kitchens recorded an 8 percent growth in sales.³ “We still see lots of potential for growth in the kitchen market. Innovative design that translates into an experience when used is the decisive key to success in the coming years,” says Andreas Albrecht, Head of Key Account Management Kitchen at Hansgrohe Deutschland Vertriebs GmbH.

Innovative Products from the Black Forest

Despite all the changes the kitchen space has undergone, one thing remains the same: the faucet is still one of the most frequently used household fixtures. Whether warm or cold, in small or large quantities, we need water for cooking, washing up and to quench our thirst. In modern kitchens, the tap and sink form a functional unit and the two components are rarely considered separately. “Sophisticated technology and ergonomic perfection make working in the kitchen more efficient and enjoyable,” Andreas Albrecht says. Hansgrohe, the faucet and shower specialist from the Black Forest, repositioned itself in the kitchen segment a year ago and now offers complete quality solutions for the flow of water in the kitchen.

Kitchen Fittings and Kitchen Trends on “Tag der Küche”

The nationwide event day will be taking place for the nineteenth time on 29 September 2018. The event was initiated by Die Moderne Küche e.V (AMK). As an association for professionals and service providers, AMK promotes and publicizes innovations developed by the entire kitchen industry. The association comprises over 140 companies, such as manufacturers of kitchen furnishings, electrical and built-in appliances, sinks, accessories, as well as suppliers, trade cooperatives and service providers in the kitchen industry, and includes the Hansgrohe Group. On Kitchen Day, specialist retailers exhibit kitchen furnishings, equipment and trends at more than 2,000 venues across Germany.

About the Hansgrohe Group – the Original from the Black Forest

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, quality and design within the bath and kitchen industry. The Hansgrohe Group brings form and function to water with faucets, showerheads and shower systems. The 117-year history of the company is marked by innovations such as the first handheld shower with multiple spray types, the first pull-out kitchen spray, and the first wall bar to hold a handheld shower. The company holds more than 16,000 active property rights. The Hansgrohe Group stands for long-lasting quality products. With 34 subsidiaries and 21 sales offices supplying products in more than 140 countries, the company is a reliable partner to its customers around the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 500 design prizes since 1974. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. The products of the Hansgrohe Group are featured in projects around the world, such as the luxurious ocean liner Queen Mary 2, and the world’s tallest building, the Burj Khalifa in Dubai. The Group’s high quality standards are ensured by five wholly-owned production facilities: two in Germany, one each in France, the United States and China. In 2017, the Hansgrohe Group generated a turnover of EUR 1.077 billion. It employs about 5,000 people worldwide, about 60 percent of whom work in Germany.

¹ Hansgrohe Group: “Das Bad hat Potenzial zur privaten Wohlfühloase”(The Bathroom Has the Potential to Become a Private Oasis of Well-Being”), 12 June 2018
² IWD: “Statussymbol Küche” (The Kitchen as a Status Symbol), 20 January 2017
³ GfK: “AMK Wirtschaftspressekonferenz 2018 – Wirtschaftsfaktor Küche” (AMK Annual Press Conference – The Kitchen as an Economic Factor), May 2018


Laura Dietrich
PR Manager hansgrohe Brand