Business Report and Sales
In the latest Hansgrohe Group business report, we were able to report a new sales record for the 2017 financial year. Here, you can find the most important facts and figures on our company’s finances at a glance, and in detail in the latest business report. You can also learn more about our business strategy, as well as data and facts about the Hansgrohe Group worldwide.
Turnover and other resultsNew sales record for the Hansgrohe Group: With our two brands AXOR and hansgrohe, we generated total sales of nearly 1.077 billion euros worldwide.This is an increase of 4.6 percent compared to the 2016 financial year – exclusively through organic growth.
Facts & figures: The results of the 2017 business report
- Turnover: €1,076.7 million (2016: 1,029.0)
- EBITDA: (earnings before interest, taxes, depreciation, and amortization): €215.2 million (2016: 206.1)
- Cash flow: €162.3 million (2016: 106.6)
- Investments: €51 million in capital assets
Investments and strategy
In 2017, we invested roughly 51 million euros in the capital assets of the Hansgrohe Group – 2.3 million euros more than in the previous year. 44 million alone went into our locations and projects in Germany, primarily at the Offenburg plant. Here, we've expanded the Logistics Center and invested in modern, plastic electroplating. More than 70 percent of the Hansgrohe Group's production still takes place in Germany. The investments are a clear affirmation that we remain loyal to our German production site.The business report also shows that the Hansgrohe Group generated roughly 77 percent of its revenue abroad in 2017. We ship our products to more than 140 countries around the globe. This is why we remain broadly positioned internationally and rely on closely coordinated quality management and know-how at all our locations worldwide.
Innovative growthInnovation is the core of Hansgrohe’s corporate strategy. According to the business report, new products generate 25 to 30 percent of our sales every year. That is why we have an entire team of inventors constantly working on new, even better products. We also play a leading role in design – as proven by numerous rewards.
Our goalsWe at the Hansgrohe Group will continue to pursue ambitious goals for the coming years. We want to keep growing – as in previous years, stronger than the sanitation market as a whole. We are once again focusing increasingly on products for the kitchen. We intend to achieve this goal by making further smart investments in innovative products, efficient work processes and, above all, in the qualifications of our employees. We will take stock of our plans in our next annual business report.
Hansgrohe as an employerOur approximately 5,000 employees are a crucial factor for the success of the Hansgrohe Group. They are the creative minds who work every day on innovative solutions and outstanding products for bathrooms and kitchens – and thus excite millions of customers all over the world. On December 31, 2017, the Hansgrohe Group had 4,962 employees worldwide. Of these, 2,862 employees worked at our three German offices.
Success through customer proximity
We think from person to product
Hans Jürgen Kalmbach, CEO of Hansgrohe SE
All important key figures and information on the business development of the Hansgrohe Group in the 2017 financial year can be found in the current business report.