Business Report and Sales

Satisfactory Balance Sheet for 2025

“Global crises and ongoing economic uncertainty also affected the construction industry in 2025 – and with it the sanitary sector,” summarizes Hans Jürgen Kalmbach, Chairman of the Executive Board of the Hansgrohe Group, reflecting on the past financial year.

“Sales were satisfactory,” says the Hansgrohe Group CEO, “however, we had to record a slight decline.” The Hansgrohe Group generated total sales of 1.375 billion euros in the past year. Compared to the previous year (2024: 1.387 billion euros), this represents a decrease of 0.9 percent. Adjusted for currency effects, sales show a slight increase of 0.9 percent compared to the previous year.

Operating profit amounted to 185.9 million euros, which is 7 percent below the previous year's figure (2024: 199.9 million euros). The sales-to-earnings ratio declined to 13.5 percent (2024: 14.4 percent). EBITDA stood at 243.6 million euros, which is 5.1 percent lower than the previous year (2024: 256.6 million euros). As a result, the EBITDA margin decreased to 17.7 percent (2024: 18.5 percent).

Adapting the Strategy Intelligently

“In 2025, we once again faced countless challenges: from geopolitical tensions, increasing protectionism, unpredictable market developments in raw materials, the ongoing war in Ukraine, to numerous political conflicts around the world – we witnessed changes almost on a daily basis,” says Hans Jürgen Kalmbach.

“In times of global uncertainty, it is crucial that we do not rigidly adhere to our strategy, but adapt it intelligently. Our ‘Next Level Strategy’ remains our guiding compass—but we are adjusting our course to ensure stability and sustainable growth in the years ahead. This, however, is only possible with employees who respond flexibly, take responsibility, and work together across all our offices and factories to take the necessary steps. I would like to thank the international Hansgrohe team for this commitment and for the constructive and reliable cooperation—also on behalf of my fellow Executive Board members.”

Strong Domestic Momentum, Declining International Business

The Hansgrohe Group sells its products—from showers and shower systems to bathroom and kitchen faucets, kitchen sinks, sanitary ceramics, and bathroom furniture—in more than 145 countries and is broadly positioned internationally. However, the uncertain global economic climate and the significant decline in residential construction investments, particularly in China, negatively affected the company’s sales performance.

In contrast, business in Germany developed positively and continues to represent the most important sales market for the Black Forest-based sanitary manufacturer. Domestic sales rose by 7 percent to 346.5 million euros. Europe also showed strong growth of +4 percent. However, this growth was not sufficient to offset the decline in international business outside Europe.

Foreign sales decreased by 2.8 percent in 2025 – driven in particular by the downturn in China; adjusted for currency effects, the decrease amounted to 0.7 percent. As a result, the export ratio of the Hansgrohe Group’s total sales also fell, reaching 74.8 percent (2024: 76.5 percent).

Qualified Teams Ensure Stability 

In 2025, we employed 5,673 people worldwide (2024: 5,645). As of December 31, 3,419 employees worked in Germany (2024: 3,420), while 2,254 employees were based at the company’s international locations (2024: 2,225). This results in a total increase of 28 employees.

We continue to focus on targeted training and development to strengthen employee qualifications worldwide. The Hansgrohe Campus consolidates training sessions, lectures, and learning formats that make an important contribution to implementing the company’s strategy.

A total of 4,080 employees (73 percent) participated in the global employee survey in 2025. The results were anonymized and evaluated by an external consulting firm and serve as the basis for department‑specific improvement measures. Among other metrics, the engagement index was determined to be 81 percent. This value measures employees’ emotional connection to their employer and reflects their satisfaction and motivation.

As in previous years, Hansgrohe was once again recognized as a Top Employer in 2025—a third‑party certification acknowledging excellent working conditions. 

Investments

In 2025, Hansgrohe invested a total of 53.8 million euros (2024: 58.9 million euros). Key areas included the new production site in Serbia, projects related to the Next Level Strategy, as well as tools for new products, machinery, equipment, and digital infrastructure.

A significant portion of the investments flowed into the development of new products, which were presented in March 2025 at ISH in Frankfurt, the leading industry trade fair.

The premium brand hansgrohe showcased the Raindance Alive shower line, featuring an extraordinary design language and up to three spray modes. Another highprofile product innovation from hansgrohe, the Avalegra AquaUnit, which combines washbasin and faucet into a harmoniously coordinated unit. Both products received an iF Gold Award in the “Sanitary” category.

The design brand, AXOR, reaffirmed its positioning in the luxury segment: the new AXOR ShowerSphere overhead shower program by Antonio Citterio and additional variations of the AXOR One collection offer even greater creative freedom for individualized bathroom design. 

Investments in the Global Production Structure

The development of the global production structure also required investments. As part of its “local for local” strategy, the Hansgrohe Group is regionalizing its supply chains and strengthening its European production network.

In the future, the Serbian manufacturing site will produce only hansgrohe branded faucets, while the sites in Offenburg, Germany, and Wasselonne, France, will continue to be responsible for shower production.

AXOR products will continue to be manufactured in Schiltach, Germany. This structure is intended to improve material flows and increase the efficiency of production processes. Over the coming years, we plan additional measures in automation and digitalization to safeguard long‑term competitiveness

IT Systems and Sustainability

At the same time, funds were invested in IT systems and cybersecurity. A key milestone in 2025 was the successful migration to SAP S/4HANA. In addition, we are continuously developing AI‑supported applications to improve process efficiency and strengthen cross‑departmental collaboration.

Another focus was the continuation and implementation of the sustainability strategy. In 2025, Hansgrohe once again received the EcoVadis Platinum Medal, improving its score to 86 points, placing our company among the top one percent of all rated organizations. In the CDP climate ranking, we improved from B to A‑. These ratings confirm progress in climate protection, resource efficiency, and circular economy initiatives. 

Our Anniversary Year

“2026 is a special year for us: We are celebrating 125 years of Hansgrohe – a history shaped by innovation and a willingness to embrace change. The success story founded by Hans Grohe and shaped by his son Klaus encourages us, especially in challenging times, to face difficulties with determination and actively shape the company’s future,” says Hansgrohe Group CEO Hans Jürgen Kalmbach.

“At the beginning of 2026, we lost two influential personalities: Klaus Grohe, our long‑standing leader and son of the company’s founder, and Siegfried Gänßlen, who also served as CEO for many years,” Kalmbach continues. “With their ideas and entrepreneurial spirit, both laid essential foundations for Hansgrohe’s current strength and long‑term viability. Their life’s work is both an inspiration and an obligation. We will continue to consistently and consciously develop the company in the spirit of Klaus Grohe.”

Outlook

In an environment still marked by geopolitical tensions and ongoing uncertainty, he sees the company’s 125‑year history as a commitment to continue along this path with focus and purpose:

“The global situation remains highly volatile in 2026. Economic conditions are evolving more rapidly and in different directions than forecasts can currently anticipate. This makes it all the more important to act with agility and seize opportunities early. Despite uncertainties, we expect stable business performance for the current year, with slight growth in sales and incoming orders.” The Hansgrohe Group continues to implement its Next Level Strategy, regularly adapting it to new conditions.

A key priority in 2026 is the execution of efficiency programs designed to sustainably improve production and business processes. “Our strategic direction provides guidance, while remaining flexible enough to respond to new circumstances,” says Hans Jürgen Kalmbach. “With this approach, we are well positioned to achieve profitable and sustainable results in 2026 – and to usher in the next 125 years of Hansgrohe’s success story.”