Hansgrohe Group

Business Report and Sales

In the latest Hansgrohe Group business report, we were able to report a new sales record for the 2018 financial year. Here, you can find the most important facts and figures on our company’s finances at a glance, and in detail in the latest business report. You can also learn more about our business strategy, as well as data and facts about the Hansgrohe Group worldwide.

Hansgrohe publishes a business report every year.
Publishes an annual business report: the Hansgrohe Group company headquarters in Schiltach (Copyright: Hansgrohe SE / Drohnenflug Henn).

Turnover and other results

New sales record for the Hansgrohe Group: With our two brands AXOR and hansgrohe, we generated a total of EUR 1.081 billion in sales worldwide.This is an increase of 1,5 percent compared to the 2017 financial year – exclusively through organic growth.

Facts & figures: The results of the 2018 business report

  • Turnover: EUR 1.081 billion
  • EBITDA: (earnings before interest, taxes, depreciation, and amortization): €214.8 million
  • Investments: €58.4 million in capital assets

Growth Strengthens Worldwide Market Position

In 2018 the Hansgrohe Group generated approximately 77 percent of its turnover outside of Germany, marketing its products in more than 140 countries. The largest portion of the company’s turnover with approximately EUR 247 million was again realized in its home market Germany.

In China too, the global player’s second strongest market, a respectable, currency adjusted growth of approximately 17 percent (EUR 150 million) was achieved. The turnover is also a direct result of products that have been especially developed for the Chinese market; these include sink and faucet bundles and faucets with water filtration for increased water quality.

Investments in Germany at All-Time High

With EUR 58.4 million, the investments of the Hansgrohe Group have risen by 33 percent – an all-time high. At EUR 55.1 million (plus 39 percent to previous year), the largest portion has been dedicated to the German plants, especially for the construction of the new plastics electroplating facility in Offenburg, which is due to begin operations in the spring of 2019. To make room for the expansion of production facilities, the shower hose manufacturing and the assembly of shower wall bars have been moved to a new location in an industrial park in Willstaett, a city near Offenburg, in late 2018.

We also break new ground with our innovation processes – the neighboring town of Schramberg is now home to the recently opened InnoLab. Here, an interdisciplinary team works on new product ideas for new markets using new methodologies. How much innovation strength already lies in the DNA of Hansgrohe was documented by the »Top 100« 2018 competition, honoring the most innovative German mid-sized companies.

Hansgrohe Group Creates Jobs in the Region

“Passion, appreciation, togetherness and trust are our values of conduct, which we have compiled together with our employees. They provide us with orientation for our daily business“, Hans Juergen Kalmbach explains the sustainable company success. In 2018, 4,687 people contributed to this globally. Germany employs 2,864 people; 1,823 are employed in one of the Hansgrohe Group’s international subsidiaries.

The total number of employees rose in 2018 by approximately 3.6 percent. In Germany, the number of new hires was especially high at 187 because all apprentices and many temporary workers were granted a permanent position.

Hansgrohe Campus: Qualification of employees

“Our investment in the future, however, lies not only in head counts“, the Chairman of the Executive Board affirms. “The qualification of all our employees is a priority now more than ever." The Hansgrohe Campus, a learning platform, offers various events, talks, and individual programs during working hours.

These events we offer in conjunction with well-known partners. Together with the University of St. Gallen in Switzerland, we increased our adult education program by initiating the ‚Digital‘ faculty. Here, employees learn what digitalization means and how the digital transformation can be mastered successfully. So-called ,Digital Transformers‘ will spearhead the digital transformation in the specialist departments and help to implement a digital culture within the organization.


“Due to the ongoing, volatile parameters, we are planning with a moderate sales growth in 2019. However, our goals continue to be ambitious“, says CEO Hans Juergen Kalmbach. “We want to once again grow stronger than the market and increase our profitability."

"With our brands AXOR and hansgrohe we have continuously made a name for ourselves as an industry leader in innovation, design, quality and sustainability. At ISH 2019, we will continue to do justice to this and present sensational innovations”, Kalmbach adds.
Hans Jürgen Kalmbach, CEO of Hansgrohe SE

Success through customer proximity

We think from person to product

"Research and development play an important role at Hansgrohe. Every year, we get innovative technologies and design concepts ready for the market. In all of it, our customers are the focus. We use these innovations to create significant added value for them – in the bathroom and the kitchen. Together with our motivated, committed employees, we continue to carry the Hansgrohe success story forward."

Hans Jürgen Kalmbach, CEO of Hansgrohe SE


All important key figures and information on the business development of the Hansgrohe Group in the 2018 financial year can be found in the current business report.
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Hansgrohe Group

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