Events and Trade Fairs AXOR

AXOR Futures: Personal Luxury Takes Centerstage

Digital Event Series Presents Third Edition

Schiltach, October 2022. With the kick-off theme "Precious Space", the Hansgrohe Group's design brand AXOR launched its new, digital platform AXOR Futures almost one year ago. The event series highlights new developments in architecture and design by bringing together renowned experts from various fields for an inspiring exchange on avant-garde topics. "With AXOR Futures, we offer exclusive insights into new ways of thinking about societal influences on interior and product design for a design-savvy public. With the third installment in the series, ‘Luxury Gets Personal’, we examine the growing desire for individualized objects, the future of bespoke design and how the bathroom has become a center of personalization," says Anke Sohn, Head of Global Brand Marketing AXOR.

Today, the demand for unique objects expressive of our personalities has grown into a global phenomenon, resulting in new opportunities for self-expression while posing new challenges and questions. In AXOR Futures Vol 3. ‘Luxury Gets Personal’, AXOR invites renowned designers and trend scouts to explore these fascinating developments. Joining the discussions on the complex interplay between personalization and design, how both might develop going forward, and the bathroom as a center of individuality, are: Oona Horx Strathern (international speaker, author und trend expert), Richard J. McConkey (Founder, A Studio Between), Andreas Diefenbach (Product Designer and Managing Partner PHOENIX).

The digital event takes place both times in English at 10am CET and 5pm CET.


About AXOR

AXOR conceives and manufactures iconic objects for luxurious bathrooms and kitchens. Developed in collaboration with world-renowned designers – Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Barber Osgerby among them – AXOR products come in a variety of styles. All AXOR faucets, showers and accessories are produced to the highest standards of quality. With an expertise that extends far beyond the products themselves, AXOR inspires and enables architects, interior designers and the design-savvy public. Together with AXOR, they shape water-related spaces that reflect the unique personality of the user. Part of the Hansgrohe Group, AXOR is a forward-thinking brand dedicated to developing distinctive products, manufactured with excellence.


Astrid Bachmann
Deputy Lead Corporate Communications, Global PR AXOR