Products AXOR

AXOR loyalty pays off

Talisman program is extended to AXOR products in the German and Austrian markets

Schiltach, April 2022. From now on, sanitary specialist partners in Germany and Austria can collect points, so-called Talismane, when purchasing AXOR products and redeem them for cash. Hansgrohe is thus expanding its tried-and-tested Talisman loyalty program, which already rewards the purchase of hansgrohe brand products.

Use advantages simply and conveniently

From now on, the bathroom and kitchen specialist from the Black Forest equips every AXOR product packaging with three talismans in the form of a QR code. After registration and installation of the free Talisman app for smartphone and tablet, the talismans can be easily scanned. This allows employees of the specialist partners to add talismans to the company account immediately from any location. A credit is then automatically made to the business account via Hansgrohe's cashback service. The account balance can be viewed at any time via the app or at "With the Talisman program, which we now also offer for AXOR products, we expressly thank our partners in the trade for their loyalty," says Linda Péus, Head of Marketing Germany. "The reimbursement of the collected talismans is simple and convenient. User-friendly and time-saving processing was important to us in order to offer our specialist partners an advantage. They can also look forward to multiple promotions for certain collections. Our Talisman newsletter contains important information on this, which we also make available as push messages in the Talisman app." Linda Péus recommends following the Talisman news already now and taking a close look at the product packaging, even though the printing of QR codes on the inside of the cartons has only just begun and there will be a transition period due to storage times until all AXOR products in the market contain Talisman. "Looking in is worthwhile at any time, because talismans will be found more and more frequently in our AXOR products from now on."

Further information on the AXOR Talisman is available at Interested trade partners can also submit open questions via e-mail at

About AXOR

AXOR conceives and manufactures iconic objects for luxurious bathrooms and kitchens. Developed in collaboration with world-renowned designers—Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Barber Osgerby among them—AXOR products come in a variety of styles. All AXOR faucets, showers and accessories are produced to the highest standards of quality. With an expertise that extends far beyond the products themselves, AXOR inspires and enables architects, interior designers and the design-savvy public. Together with AXOR, they shape water-related spaces that reflect the unique personality of the user. Part of the Hansgrohe Group, AXOR is a forward-thinking brand dedicated to developing distinctive products, manufactured with excellence.


Astrid Bachmann
Deputy Lead Corporate Communications, Global PR AXOR