Others hansgrohe

The Right Shower for All Feelings and Moods

The New hansgrohe Brand Campaign Offers Plenty of Room for Feelings
Schiltach, October 2021. One’s own bathroom is probably the epitome of a personal retreat. Here one can simply allow themselves to let go and let feelings unfold. Above all, the daily shower contributes to relaxation and calm. It awakens and energizes. In the morning, for many, the shower is the energy boost they need. For others, it is the perfect stage to sing loudly and happily and let loose. It can be the start of an exciting mind trip or it can literally wash a long day off one’s shoulders. In the shower, one recharges batteries to get back in tune with oneself.

The #AllMyFeels brand campaign shows diverse challenges that life holds in store. The campaign describes how ordinary people manage to master these day-today stumbling blocks with positivity, new energy, and composure after diving into a refreshing rain shower. Because what they all have in common is: After a hansgrohe shower, the world looks a little brighter.

Meet the Beauty of Water. With #AllMyFeels.

The international campaign uses emotional imagery to show how the pleasant spray types can help improve one’s mood and empower. "The shower is the perfect place to reflect and recharge your batteries. Whether you stagger sleepily out of bed into the bathroom, you come home tired after a long day, or your body doesn't feel like your own today, the shower can provide the positive energy you need to feel truly alive again. Well showered, you master the challenges of everyday life stronger and more calmly," explains Marc André Palm, Head of Global Brand Marketing at hansgrohe.

Played out in a total of 42 countries at all touchpoints, the campaign includes not only the emotional trailer and visual materials, but also activations at the point of sale and the international hansgrohe websites. As multipliers, influencers in the beauty and lifestyle sector support the campaign message on their social media channels in selected countries. They share their personal me-time rituals and perfect feel-good moments. The 360-degree campaign was conceived and implemented in cooperation with the digital agency TLGG and its sister Rapp.

About hansgrohe

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. With its many award-winning products, the brand steeped in tradition, shapes the flow of water in the kitchen and the bathroom. Together with long-time design partners PHOENIX Design, Smart Living applications are also part of the brand’s portfolio, focusing on enriching people’s everyday lives and offering them more functionality and safety in their homes. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks.

​​​​​​​hansgrohe. Meet the beauty of water.


Laura Gutekunst
Manager International Corporate Communications, Global PR hansgrohe