Products Events and Trade Fairs Hansgrohe Group

Hansgrohe Expands its Brand Experience in its Anniversary Year with the Aqua Days

The Hansgrohe Aqua Days
Schiltach, February 2021. "The hybrid brand experience – meaning the ability to be physically and virtually experiential – is a must in any customer-centric brand strategy in 2021. That's why we've planned an excitingly dramatic line-up of virtual highlights for our anniversary year. The fact that this plays into our hands in these challenging times is a coincidence," says CEO Hans Juergen Kalmbach, who is currently preparing for the first milestone of this year's digital events, the innovative keynote address.

During this keynote on February 17, Kalmbach and a panel of exciting guests are set to take the audience through 120 years of Hansgrohe and its brands – a compelling journey into the past, present and future. This new format offers a previously unseen glimpse "behind the scenes" to all who are interested, but particularly retailers, installers, architects and interior designers, as well as journalists and influencers. The audience can experience first-hand how the company has defined life with water since 1901 and how it continues to shape it – right into the future.

And there’s more to explore after the keynote: innovations that have only been hinted at, will play the leading role in this next format. From March 16 to 18, 2021, audiences will have the chance to discover and experience the product innovations of 2021 in an interactive setting. From visionary concepts and forward-looking technologies to unique design – at the Aqua Days, guests can expect a wide range of content in interesting formats that have been especially developed to inspire. New products from AXOR and hansgrohe offer the perfect opportunity to immerse oneself in life with water and take away lots of fresh ideas in the process. Guests can particularly look forward to the premiere of the Pulsify shower revolution from hansgrohe, the new bathroom collection AXOR One out of the collaboration with Barber Osgerby, and live chats with company experts from sales to product management and PR.

And there’s more to the Aqua Days than meets the eye. Next to being an exciting virtual event that promises great moments, the Aqua Days also kick off a new and customer-centric brand experience that can be accessed online and on-demand at any time to perfectly suit personal schedules and interests. And the anniversary calendar doesn’t stop there. 2021 has many more innovative milestones in store which we’ll be happy to inform you about when the time comes. But they are certainly something to look forward to. CEO Hans Jürgen Kalmbach: "We didn't rush into this process of creating a hybrid brand experience with a holistic approach. We started early and took our time to develop exciting and informative concepts for our customers. Concepts that offer an optimal brand-fit, frame our innovations and are not interchangeable."

Today we’d like to invite you to these events. Follow the link below to join us for the keynote talk on February 17 at 11am CET


​​​​​​​and save the date for the Aqua Days from March 16 to 18, 2021. We look forward to seeing you there!


Astrid Bachmann
Deputy Lead Corporate Communications, Global PR AXOR