Products Hansgrohe Group

Innovation award for Hansgrohe's reinterpretation of the bathroom

Schiltach, May 24, 2023. A high distinction for special innovative strength: The Hansgrohe Group received the German Innovation Award 2023 for the “Hansgrohe’s Green Vision Beyond Water: Rethinking Bathroom Culture“. From a total of 650 entries from 22 countries, the German Design Council awarded the Schiltach-based bathroom and kitchen specialist's vision yesterday in Berlin in the "Excellence in Business to Consumer" category.

"The German Innovation Award demonstrates year after year that Germany knows how to successfully defend its reputation as a location for innovation," says Lutz Dietzold, CEO of the German Design Council. "It gives visibility to the innovative strength of German SMEs across the board and shows how flexibly and quickly even smaller players are able to adapt to the rapidly changing demands of the market, politics, and globally influential factors." In 2023, the jury, consisting of independent, interdisciplinary experts from the fields of technology, digitization, science, associations and institutions, selected submissions from a wide range of sectors in two competition categories and a special category. The award-winning products offer innovative ways and solutions that stand out above all for their added value for users and the environment.

Radical rethinking

With 90% less water, 90% less energy - and therefore 90% less CO2e emissions in the bathroom, "Hansgrohe's Green Vision Beyond Water: Rethinking Bathroom Culture" shows what is probably the most sustainable bathroom in the world. "At Hansgrohe, the passion for innovation is lived in all areas of the company and is firmly anchored in our corporate culture. Our will to do something better tomorrow than we do today is the real strength of the Hansgrohe Group. This is also demonstrated by our vision, with which we aim to create greater awareness for the use of water throughout the bathroom. We are all the more delighted to receive the German Innovation Award 2023," explains Hans Jürgen Kalmbach, Chairman of the Executive Board of Hansgrohe SE.

Together with its design partner PHOENIX, the company has set out to solve the problems of the future with a view to the bathroom: Water shortage, climate crisis, lack of resources. The result is a modular system based on the idea of the circular economy: Keeping cycles small and closing them as quickly as possible. The concept of "Hansgrohe's Green Vision Beyond Water: Rethinking Bathroom Culture" is about radically rethinking personal hygiene and the need for mental retreat. Hansgrohe's vision separates hygiene and wellbeing, enabling unlimited, virtually waterless regeneration. The Hansgrohe Group is already using individual elements of the study in its innovations, and the company is continuing to develop others in order to incorporate them into technologies and series products.

About the German Design Council

According to its own information, the German Design Council has been operating since 1953 as one of the world’s leading centres of expertise in communication and knowledge transfer within design, branding and innovation. It is part of the worldwide design community and has always contributed to the establishment of global exchange and networking thanks to its international offering, promotion of new talent and memberships. With events, conventions, awards, jury meetings and expert committees, the Council connects its members and numerous other international design and branding experts, fosters discourse and provides important stimulation for the global economy. More than 350 businesses currently count among its members.

About the Hansgrohe Group – Setting the Beat of Water. Since 1901.

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. Founded in 1901 in the Black Forest, the company gives water form and function with its faucets, showerheads and shower systems. In combination with sanitary ceramics and bathroom furniture, the company offers individual design options from a single source for holistic bathroom experiences. The 122-year history of the company is marked by innovations, such as the first hand-held shower with multiple spray types, the first pull-out kitchen faucet, and the first wall bar to hold a hand-held shower.The company holds more than 20,000 active property rights. The Hansgrohe Group stands for long-lasting quality products and for responsibility towards people and the environment. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. By developing innovative technologies for faucets and showers, Hansgrohe achieves the greatest possible effect on protecting water as a resource and limiting and adapting to climate change during the usage phase of its products. As part of its consistent sustainability strategy, Hansgrohe is equipping all water-bearing products exclusively with water-saving technologies by 2030 within its "ECO 2030" initiative. With 33 subsidiaries and 20 sales offices supplying products in more than 150 countries, the globally active company in the sanitary industry is a reliable partner to its customers in all regions of the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 700 design prizes since 1974. The products of the Hansgrohe Group are found around the world: on renowned cruise ships, in luxurious 5-star and boutique hotels, in international metropolitan cities, in extraordinary spas, exclusive bathrooms of lodges and luxury villas, public facilities, as well as in countless private homes. The Hansgrohe Group’s high quality standards are ensured by seven wholly-owned production facilities: four in Germany, one each in France, the United States and China. In 2022, the Hansgrohe Group generated a turnover of EUR 1.528 billion. It employs around 5,600 people worldwide, about 60 percent of whom work in Germany.


Press Officer Jörg Hass.
Jörg Hass
VP Corporate Communications