Hansgrohe WaterTunes Convinces Experts
Schiltach, May 2023. The Hansgrohe Group emerged as the winner in the competition for the coveted PR Award of the German Public Relations Association (DPRG) 2023. With its corporate campaign "Hansgrohe WaterTunes" on the occasion of the company's 120th anniversary, the Black Forest bathroom and kitchen specialist prevailed in the category "Image - Reputation - Corporate Branding". "I am delighted that our anniversary campaign was able to convince the panel of experts, and I am very proud of the entire team," says Dr. Jörg Hass, Vice President Corporate Communications Hansgrohe SE. Together with some of his team members and Claudia Rienhoff from the communication agency Achtung!, they accepted the award on behalf of the Hansgrohe Group on April 27. In the royal riding hall "Cavallo" in Hannover, Germany, the organizers highlighted the broad spectrum of professional communication in terms of content and craftsmanship on the basis of almost 60 shortlist nominations. In total, more than 250 campaigns from German-speaking countries were submitted for the DPRG PR Award.
Innovative Strength, the Art of Engineering and a Passion for Detail
The "Hansgrohe WaterTunes" were created in 2021 in collaboration with the Hamburg-based communication agency Achtung! The electro-pop album includes a whole range of catchy melodies, from energetic and activating to gentle and soothing. What makes it unique is that they were composed by musicians Florian Kruse and Andreas Paulsen based on original water disturbance sounds from the Hansgrohe spray and sound lab. The source of their creation were the sounds that are filtered out as noise when water passes through shower and faucet prototypes to create a pleasant water spray sound when showering or washing hands. Transformed into the "WaterTunes", they tell the story of Hansgrohe's claim to perfection, for which the company has stood for more than 120 years. And they show, in an extraordinary way, how Hansgrohe, as a water pioneer, lives and appreciates the element. The idea and implementation of the concept convinced the DPRG expert jury: "120 years of Hansgrohe. Innovative strength, the art of engineering and living attention to detail are manifested in the laboratory: no noise is tolerated in faucets or showers. Reason enough to create a music album from this: the Hansgrohe WaterTunes. The story became a topic of discussion in the media, on the social web, and above all, celebrated the employees". The "WaterTunes" music album from Hansgrohe is available at: https://open.spotify.com/intl-de/album/2OPVfpqCj0TrnoTRaLtmVv
About the DPRG PR Award
With the PR Prize, which has been awarded since 1970, the DPRG says it aims to provide benefits, inspiration and recognition for good communications work. The organizer on behalf of the DPRG is the media trade publisher Oberauer. The DPRG International German PR Award is supported by Unicepta, E.ON, Bosch, Continental, Deutsche Post DHL, Roche, Siemens and Sparkasse KölnBonn.
About the Hansgrohe Group – Setting the Beat of Water. Since 1901.
With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. Founded in 1901 in the Black Forest, the company gives water form and function with its faucets, showerheads and shower systems. In combination with sanitary ceramics and bathroom furniture, the company offers individual design options from a single source for holistic bathroom experiences. The 122-year history of the company is marked by innovations, such as the first hand-held shower with multiple spray types, the first pull-out kitchen faucet, and the first wall bar to hold a hand-held shower.The company holds more than 20,000 active property rights. The Hansgrohe Group stands for long-lasting quality products and for responsibility towards people and the environment. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. By developing innovative technologies for faucets and showers, Hansgrohe achieves the greatest possible effect on protecting water as a resource and limiting and adapting to climate change during the usage phase of its products. As part of its consistent sustainability strategy, Hansgrohe is equipping all water-bearing products exclusively with water-saving technologies by 2030 within its "ECO 2030" initiative. With 33 subsidiaries and 20 sales offices supplying products in more than 150 countries, the globally active company in the sanitary industry is a reliable partner to its customers in all regions of the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 700 design prizes since 1974. The products of the Hansgrohe Group are found around the world: on renowned cruise ships, in luxurious 5-star and boutique hotels, in international metropolitan cities, in extraordinary spas, exclusive bathrooms of lodges and luxury villas, public facilities, as well as in countless private homes. The Hansgrohe Group’s high quality standards are ensured by seven wholly-owned production facilities: four in Germany, one each in France, the United States and China. In 2022, the Hansgrohe Group generated a turnover of EUR 1.528 billion. It employs around 5,600 people worldwide, about 60 percent of whom work in Germany.