05/17/2021
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Hansgrohe Group
Hansgrohe Creates Music: In its Anniversary Year, the Sanitary Specialist Releases the Album WaterTunes made from Water Disturbance Sounds
120 Years Hansgrohe
Schiltach, May 2021. Released on Spotify on May 17, Hansgrohe's music album WaterTunes goes straight to the ear. That's because the faucet and shower manufacturer has created something unique for its 120th anniversary: an electro-pop album created based on original water disturbance sounds. For this, Hansgrohe cooperated with the Hamburg-based musicians Florian Kruse and Andreas Paulsen, who composed catchy music with earworm potential from the water disturbance sounds filtered out inside Hansgrohe’s spray and sound laboratory when optimizing the sound of shower and faucet prototypes. From energetic and activating to gentle and soothing, the eight tracks reflect a wealth of water sounds, turning imperfect noises into the perfect music album. In this way, they tell the story of Hansgrohe's claim to perfection, for which the company has stood for 120 years. And they show in an extraordinary way how Hansgrohe, as a water pioneer, lives and appreciates the element - in line with its corporate vision 'We live water,' even bringing water disturbance sounds to life as music.
The Sound Creates the Music: Seal of Quality Thanks to Acoustics Expertise
'The quieter the shower, the greater the well-being of those taking a shower,' Melanie Gruener, process engineer and acoustics expert in the Hansgrohe spray and sound laboratory, explains. 'Through my work, I ensure a pleasant acoustic carpet when showering - always with the aim of achieving the highest seal of quality, namely noise class I.' In the process, she meticulously eliminates noise, much of which has now gone into the music album WaterTunes Gruener's work is an important piece of the puzzle in the Spray Research Department. After all, it's not just form, function or durable material that count towards the products' quality features, but also low noise levels. 'A hissing, whirring or clattering water spray sound means that little thought has been given to the inner workings of a shower,' Gruener explains. 'Premium, on the other hand, is different: design, materials, and construction ensure that the shower feels stable, that the water jet is guided in a targeted manner, and that a pleasantly quiet showering experience is created.'
Setting the Beat of Water: Pioneer for 120 Years
Hansgrohe itself is not keeping quiet in its anniversary year, however. 'We're celebrating our 120 years in pandemic fashion and want to share it with both our sales partners and end consumers,' says Dr. Joerg Hass, Vice President of Corporate Communications at Hansgrohe SE. 'And we are also planning a surprise for our employees in which the WaterTunes will play a central role.' With this album, listenable free of charge on Spotify, Hansgrohe underscores its anniversary motto 'Setting the Beat of Water. Since 1901.' and highlights its pioneering role in the areas of innovation, design and quality in the bathroom and kitchen industry. Hansgrohe is launching communications to mark its anniversary with WaterTunes and historical content on the company website, with attention-grabbing visuals, such as textile banners and billboards at the company's German Headquarters and manufacturing sites. The central motif is a drop of water hitting a water surface, drawing concentric circles that resemble the membranes of a loudspeaker. 'We are making waves in the industry because our guiding theme revolves around sustainable innovations that set standards,' Dr. Joerg Hass, Vice President Corporate Communications at Hansgrohe SE, emphasizes. "In doing so, we set a direction, a pace, a beat - that's what drives us. And this is entirely in line with our corporate vision 'We live water'.' Take, for example, the RainTunes multisensory shower system controlled via our hansgrohe Home App. Anyone using RainTunes experiences a unique interplay of water, light, video, sound, and aroma that activates all the senses.
You can also listen to Hansgrohe's WaterTunes music album at www.hansgrohe-group.com/en/watertunes.
The original campaign visuals are available for download here.
About Florian Kruse
The artist from Hamburg has dedicated his whole life to electronic music. As a music producer, DJ, sound designer, lecturer and label owner he lives out his passion for music in all areas. As a DJ he brings his characteristic sound to world-famous clubs and in the new Hamburg recording studio 'Fry-Studios' he is responsible for sound design, voice recordings and music compositions used in advertising and documentaries.
About Andreas Paulsen
Starting out as a guitarist, the musician from Hamburg now spans his range from jazz piano to hip hop and electronic music. He is a much-booked studio and live keyboard player and influenced the sound of international DJs like Boris Dlugosch, Knee Deep, Kruse & Nürnberg or the Adana Twins. He also worked with German artists such as Roger Cicero, Johannes Oerding, Otto Waalkes and Ina Müller. Meanwhile, his focus is on the composition and production of film and advertising music.
About the Hansgrohe Group – Setting the Beat of Water. Since 1901.
With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. Founded in 1901 in the Black Forest, the company gives water form and function with its faucets, showerheads and shower systems. The 120-year history of the company is marked by innovations, such as the first hand-held shower with multiple spray types, the first pull-out kitchen faucet, and the first wall bar to hold a hand-held shower.The company holds more than 15,000 active property rights. The Hansgrohe Group stands for long-lasting quality products and for responsibility towards people and the environment. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. With 32 subsidiaries and 22 sales offices supplying products in more than 146 countries, the globally active company in the sanitary industry is a reliable partner to its customers in all regions of the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 600 design prizes since 1974. The products of the Hansgrohe Group are found worldwide: on renowned cruise ships, in luxurious 5-star and boutique hotels, in international metropolitan cities, in extraordinary spas, exclusive bathrooms of lodges and luxury villas, public facilities, as well as in countless private homes. The Group’s high quality standards are ensured by five wholly-owned production facilities: two in Germany, one each in France, the United States and China. In 2020, the Hansgrohe Group generated a turnover of EUR 1.074 billion. It employs more than 4,700 people worldwide, about 60 percent of whom work in Germany.
The Sound Creates the Music: Seal of Quality Thanks to Acoustics Expertise
'The quieter the shower, the greater the well-being of those taking a shower,' Melanie Gruener, process engineer and acoustics expert in the Hansgrohe spray and sound laboratory, explains. 'Through my work, I ensure a pleasant acoustic carpet when showering - always with the aim of achieving the highest seal of quality, namely noise class I.' In the process, she meticulously eliminates noise, much of which has now gone into the music album WaterTunes Gruener's work is an important piece of the puzzle in the Spray Research Department. After all, it's not just form, function or durable material that count towards the products' quality features, but also low noise levels. 'A hissing, whirring or clattering water spray sound means that little thought has been given to the inner workings of a shower,' Gruener explains. 'Premium, on the other hand, is different: design, materials, and construction ensure that the shower feels stable, that the water jet is guided in a targeted manner, and that a pleasantly quiet showering experience is created.'
Setting the Beat of Water: Pioneer for 120 Years
Hansgrohe itself is not keeping quiet in its anniversary year, however. 'We're celebrating our 120 years in pandemic fashion and want to share it with both our sales partners and end consumers,' says Dr. Joerg Hass, Vice President of Corporate Communications at Hansgrohe SE. 'And we are also planning a surprise for our employees in which the WaterTunes will play a central role.' With this album, listenable free of charge on Spotify, Hansgrohe underscores its anniversary motto 'Setting the Beat of Water. Since 1901.' and highlights its pioneering role in the areas of innovation, design and quality in the bathroom and kitchen industry. Hansgrohe is launching communications to mark its anniversary with WaterTunes and historical content on the company website, with attention-grabbing visuals, such as textile banners and billboards at the company's German Headquarters and manufacturing sites. The central motif is a drop of water hitting a water surface, drawing concentric circles that resemble the membranes of a loudspeaker. 'We are making waves in the industry because our guiding theme revolves around sustainable innovations that set standards,' Dr. Joerg Hass, Vice President Corporate Communications at Hansgrohe SE, emphasizes. "In doing so, we set a direction, a pace, a beat - that's what drives us. And this is entirely in line with our corporate vision 'We live water'.' Take, for example, the RainTunes multisensory shower system controlled via our hansgrohe Home App. Anyone using RainTunes experiences a unique interplay of water, light, video, sound, and aroma that activates all the senses.
You can also listen to Hansgrohe's WaterTunes music album at www.hansgrohe-group.com/en/watertunes.
The original campaign visuals are available for download here.
About Florian Kruse
The artist from Hamburg has dedicated his whole life to electronic music. As a music producer, DJ, sound designer, lecturer and label owner he lives out his passion for music in all areas. As a DJ he brings his characteristic sound to world-famous clubs and in the new Hamburg recording studio 'Fry-Studios' he is responsible for sound design, voice recordings and music compositions used in advertising and documentaries.
About Andreas Paulsen
Starting out as a guitarist, the musician from Hamburg now spans his range from jazz piano to hip hop and electronic music. He is a much-booked studio and live keyboard player and influenced the sound of international DJs like Boris Dlugosch, Knee Deep, Kruse & Nürnberg or the Adana Twins. He also worked with German artists such as Roger Cicero, Johannes Oerding, Otto Waalkes and Ina Müller. Meanwhile, his focus is on the composition and production of film and advertising music.
About the Hansgrohe Group – Setting the Beat of Water. Since 1901.
With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. Founded in 1901 in the Black Forest, the company gives water form and function with its faucets, showerheads and shower systems. The 120-year history of the company is marked by innovations, such as the first hand-held shower with multiple spray types, the first pull-out kitchen faucet, and the first wall bar to hold a hand-held shower.The company holds more than 15,000 active property rights. The Hansgrohe Group stands for long-lasting quality products and for responsibility towards people and the environment. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. With 32 subsidiaries and 22 sales offices supplying products in more than 146 countries, the globally active company in the sanitary industry is a reliable partner to its customers in all regions of the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 600 design prizes since 1974. The products of the Hansgrohe Group are found worldwide: on renowned cruise ships, in luxurious 5-star and boutique hotels, in international metropolitan cities, in extraordinary spas, exclusive bathrooms of lodges and luxury villas, public facilities, as well as in countless private homes. The Group’s high quality standards are ensured by five wholly-owned production facilities: two in Germany, one each in France, the United States and China. In 2020, the Hansgrohe Group generated a turnover of EUR 1.074 billion. It employs more than 4,700 people worldwide, about 60 percent of whom work in Germany.
Contact
Astrid Bachmann
Deputy Lead Corporate Communications, Global PR AXOR