Projects Hansgrohe Group

Water Specialist Teams up with Recreation Specialist

Hansgrohe brings the beauty of water to Europa-Park
Schiltach/Rust June 2019. Europa-Park visitors can expect to enjoy an unforgettable water experience: Germany’s largest theme park teams up with Hansgrohe for Rulantica – Europa-Park’s new water world (due to open on 28 November 2019) – and its new four-star superior Krønasår Hotel, which opened just recently. The partnership between Hansgrohe and Europa-Park in Rust, currently the world’s best rated theme park, has existed for many years. The park now has six hotels, all of them equipped with AXOR and hansgrohe brand products. In 2010, “Lítill Island – Hansgrohe Children’s Water Playground” opened in the park’s Island section and has been delighting young visitors from around the world ever since. It was only a few months ago that Hansgrohe and Europa-Park decided to extend their collaboration. In December 2018, Hansgrohe SE and Europa-Park signed the cooperation agreement which also included equipping the two large-scale Rulantica und Krønasår projects with AXOR and hansgrohe products. The site at the gates of Europa-Park where the new water world and the adventure hotel are being built is as big as 63 soccer fields, or 450,000 square meters. “We are very pleased to be on board as a partner in these two new attractions, enabling us to further develop our collaboration with Europa-Park,” says Hans Jürgen Kalmbach, Chairman of the Executive Board of the Hansgrohe Group.

Krønasår – The Museum Hotel
Europa-Park is famous for its exciting theme worlds and roller coasters. But the award-winning theme park also plays an important role in the hotel business. Its sixth theme hotel, the four-star superior Krønasår, opened its doors to guests from all over the world on 31 May 2019. The hotel complex boasts Scandinavian design and can accommodate 1,300 guests; it also invites them enjoy and meet the beauty of water in its bathrooms. All 304 rooms and suites as well as its public areas are equipped with more than 1,000 Hansgrohe company products, including faucets and showerpipes from the AXOR Montreux collection as well as the AXOR LampShower. A successful symbiosis: water specialist meets recreation specialist.

The new Rulantica water world with its 25 exciting attractions, including 17 water slides and a huge wave pool is directly connected to the Krønasår Hotel by a bridge. Like the hotel, the new project will be themed to the legendary sagas of the north. As of 28 November 2019, water lovers of all ages will be able to meet the beauty of water in the shower areas. Innovative hansgrohe spray modes such as RainAir and PowderRain will let visitors enjoy an unforgettable shower experience. The two round showers equipped with shower heads of the new Rainfinity range are another highlight. Visitors can delight in a very special shower experience; thanks to its microfine and ultra-quiet PowderRain spray mode, Rainfinity offers deep relaxation for demanding wellness and design aficionados. In the changing rooms and the hallways, visitors can also discover the highlights of Hansgrohe’s company history with pictures and historical treasures from the Hansgrohe archives.

Unforgettable Water Experiences
This gigantic extension will attract even more visitors to the theme park in southern Germany’s Upper Rhine Plain. In Rulantica alone, Europa-Park expects up to 700,000 guests in its first year. They will be able to experience our products in this new water world and in the Krønasår’s relaxing bathrooms. Visitors will associate this experience with an unforgettable day, becoming our enthusiastic and loyal future customers,” says Hans Jürgen Kalmbach underlining the importance of this renewed partnership.

About the Hansgrohe Group – the Original from the Black Forest
With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. The Hansgrohe Group brings form and function to water with taps, showerheads and shower systems. The 118-year history of the company is marked by innovations such as the first hand-held shower with multiple spray types, the first pull-out kitchen tap, and the first wall bar to hold a hand-held shower. The company holds more than 15,000 active property rights. The Hansgrohe Group stands for long-lasting quality products. With 33 subsidiaries and 22 sales offices supplying products in more than 140 countries, the company is a reliable partner to its customers around the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 600 design prizes since 1974. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. The products of the Hansgrohe Group are featured in projects around the world, such as the luxurious ocean liner Queen Mary 2, and the world’s tallest building, the Burj Khalifa in Dubai. The Group’s high quality standards are ensured by five wholly-owned production facilities: two in Germany, one each in France, the United States and China. In 2018, the Hansgrohe Group generated a turnover of EUR 1.081 billion. It employs more than 4,700 people worldwide, about 60 percent of whom work in Germany.


Laura Dietrich
PR Manager hansgrohe Brand