120 Years Hansgrohe: the hansfactor as a Success Factor

Being inventive, showing attitude and taking responsibility

Schiltach, June 2021. In mid-May, the Hansgrohe Group got off to an upbeat start with its 120th anniversary communications and the release of WaterTunes by Hansgrohe. The electro-pop album was composed with water disturbance sounds that are filtered out of shower and faucet prototypes by sound experts from the Hansgrohe Spray and Sound Lab. Under the claim "Setting the Beat of Water. Since 1901." the faucet and shower manufacturer's communications campaign highlights its leading role in innovation, design and quality in the bathroom and kitchen industry. The drive to innovate and a passion for tinkering have been deeply rooted in the company's corporate and product DNA for over 120 years. This pioneering spirit is manifested by hansgrohe, the premium brand of the Hansgrohe Group, under the name #hansfactor. The #hansfactor campaign is used to describe the characteristics, skills and qualifications that shape the company’s success. "Never losing curiosity and always questioning the status quo, while acting responsibly and putting people first - that's what #hansfactor stands for. With our innovation-driven product developments, we not only set the beat of the element of water, we also continue to set trends and new standards outside the bathroom," says Marc André Palm, Head of Global Brand Marketing at hansgrohe.

The Driving Force of Innovation: the #hansfactor

The #hansfactor describes the green innovator's heart of all team members. From it, emanates the strive to create unforgettable moments with the element of water. This passion for water is tangible in the art of engineering, in the willingness to experiment, and also in the company's own demand for perfection, which can be seen, for example, in the sound and spray laboratory, where highly sensitive microphones are used to carefully search for disturbance sounds. However, the most important pulling force is the know-how and commitment of all employees. That's why the #hansfactor can be felt in every product, then and now. The energy and drive to constantly work and improve ranges from revolutionary bathroom innovations to pioneering technologies in water saving. The result was the further development of the hand-held shower with its elegant and functional porcelain handle, and the first Unica shower bar, which made showering a fashionable and everyday activity. The Mistral Eco showerhead, which reduced water consumption by 50% at the time, was a milestone towards a sustainable future. The pursuit of climate-friendly solutions has been translated into the digital age in the specially developed hansgrohe water-saving calculator. The tool calculates the water and budget savings that can be achieved by switching to hansgrohe products with EcoSmart and CoolStart technology. With the iBox, the long-awaited freedom of choice and flexibility in system and design found its way into the bathroom. Thanks to its installation, the bathroom can be converted and upgraded at any time without having to select a shower system beforehand. RainTunes, the premium brand's multisensory digital shower system, and the new Pulsify shower collection with its microfine PowderRain spray continue the brand's innovation-driven success story.

International Visibility for the #hansfactor-Campaign

The campaign will be rolled out internationally at the relevant brand touchpoints. With creative video trailers about the brand's milestones and motivating short clips about the innovative power, the #hansfactor becomes visible especially on the social media channels in the different markets. The BORA - hansgrohe cycling team also makes the #hansfactor tangible and celebrates the anniversary of Hansgrohe as a company. Because tackling, trying things out and never stopping to improve also applies to top athletes. Aiming to set the pace and motivated by the driving sounds of WaterTunes by Hansgrohe, spectators can look forward to top performances at this year's Tour de France. Other surprises during the Tour of France, such as an anniversary jersey and an appearance entirely in the style of the #hansfactor, are also planned.

More information on the #hansfactor campaign is available at www.hansgrohe.com/hansfactor

Additional background on the anniversary campaign can be found at the following link: https://www.hansgrohe-group.com/en/about-us/120-years-hansgrohe

You can also listen to Hansgrohe's "WaterTunes" music album at www.hansgrohe-group.com/en/watertunes

About hansgrohe

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. With its many award-winning products, the brand steeped in tradition, shapes the flow of water in the kitchen and the bathroom. Together with long-time design partners PHOENIX Design, Smart Living applications are also part of the brand’s portfolio, focusing on enriching people’s everyday lives and offering them more functionality and safety in their homes. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks.

hansgrohe. Meet the beauty of water.