Products hansgrohe

Digital Industry First for Design of Holistic Bathroom Experiences

hansgrohe and Demodern Launch First Inspirator Tool for Individual Bathroom Design

Schiltach/Cologne, July 2023. In the course of its repositioning as a designer of holistic bathroom experiences, the premium brand hansgrohe is taking a completely new path for the industry and fundamentally expanding its digital offering with the "Inspirator Tool". The tool, whose conception and implementation is the responsibility of the technology agency Demodern, rethinks the user journey of the hansgrohe target group by picking up potential customers already in the inspiration and orientation phase. The creation and provision of such digital services as the Inspirator tool are part of the brand’s digital strategy. The application is now available to all interested parties via the hansgrohe website and will also be used in the medium term with the involvement of retailers and trade partners.

"With our expanded product portfolio, we are responding to a change in consumer behavior. Today, they no longer want to search for individual sanitary products from different manufacturers, but rather to design holistic bathroom experiences - and to do so as simply as possible," says Marc André Palm, Head of Global Brand Marketing hansgrohe. "We therefore asked ourselves how you can easily get to the ultimate dream bathroom. The Inspirator tool is the answer - an invitation to inspire and try things out. In doing so, Inspirator provides support with combinations and product variants. And then also helps to find the right implementation partners."

From bathroom furniture and ceramics to faucets, showers, and accessories: the WebGL configurator, which is also optimized for mobile use, has a wide range of new, as well as existing hansgrohe products. By using a high-end 3D product visualization in real-time, users get an exact idea of what their dream bathroom can look like. The ability to make design changes in real time means they can experiment with different configurations until they find the perfect look for their bathroom.

"We are convinced that our new Inspirator tool will take both purchasing and sales and marketing processes to a whole new level," says Björn Ohnemus, Team Lead Global Digital Marketing, Hansgrohe SE. "Thanks to the direct involvement of the user and the integration into the consulting processes at the POS, we will offer an even more individual, and therefore, better service."

"This real-time configurator sets completely new standards for the industry with its visual quality," emphasizes Kristian Kerkhoff, Co-Founder and Managing Partner of Demodern. "In addition, we have created a great basis from which other products from the diverse hansgrohe range can benefit in the future."

At this year's ISH in Frankfurt, the world's leading trade fair for water, heat and air, the Inspirator tool could be tested by visitors for the first time. This was the starting signal for the brand's new orientation. As of now, the application can also be accessed via the brand website in Germany. In addition, the tool will also be launched in Belgium, Denmark, France, the UK, the Netherlands and Austria.

hansgrohe stands for holistic bathroom experiences that combine water- and energy-saving technologies, intelligent functions and durable quality. With timeless premium products, the tradition-rich brand supports a sustainable lifestyle thanks to innovations and forward-looking materials. Driven by this pioneering spirit, the brand designs unforgettable feel-good moments with water and living environments that meet high standards of comfort and design. Together with its long-standing design partner PHOENIX, the company creates holistic product solutions for the bathroom as well as smart living applications that enrich everyday life with greater functionality, safety and aesthetics. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, bathroom accessories, furniture, sanitary ceramics and kitchen sinks. hansgrohe. Meet the beauty of water.


Laura Gutekunst
Manager International Corporate Communications, Global PR hansgrohe