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hansgrohe and Kneipp® Introduce Cooperation

For the Holistic Shower Experience of the Future
Schiltach, May 2021. In its 120th anniversary year, the Black-Forest based specialist for showers and faucets, Hansgrohe, announces a cooperation between its premium product brand hansgrohe and Kneipp® - a traditional brand for innovative and natural products for well-being and health. Both brands are united not only by their appreciation of water, but also by their deep connection to nature, the highest demands on product quality and the ambition to put people at the center of all product developments. From plant juice from the pharmacy to effective body care, well-being and health products based on the teachings of Sebastian Kneipp and from the first hand-held shower to the holistic, digital shower system, Kneipp® and hansgrohe are shaping the history of their product portfolios with innovations. Together they now aim to create more unforgettable moments in the bathroom.

"We are delighted to have found in Kneipp a partner with whom we are united by values such as quality, innovation and sustainability. With this partnership, we are taking another step towards a holistic, perfectly coordinated shower experience of the future," says Marc André Palm, Head of Global Brand Marketing hansgrohe. Our joint aim is to put people and their routines before, during and after the shower even more at the center of their daily encounters with water. Sven Olaf Hansen, Global Chief Marketing Officer of Kneipp, agrees: "Sebastian Kneipp had the ambition to increase human health and well-being by combining water with plant oils and extracts. The technological know-how from hansgrohe uniquely complements our expertise around the positive effects of showering and bathing, to create a coherent overall software and hardware concept."

In addition to joint communication measures, the cooperation between the two brands focuses primarily on the digital, multisensory shower system, RainTunes. Health-promoting Kneipp showers are already an integral part of the digital shower scenarios in this innovative smart home technology by hangrohe. Developed for different times of day and moods, the RainTunes scenarios for daily showers are ideally complemented with selected Kneipp product bundles at the point of sale. In this way, the shower experience with the elements of light, moving image and sound can be holistically re-experienced through the matching care products and their sensory effect via fragrance composition and skin feel. In addition, experts from the Kneipp® brand will be involved in the co-creation process for the development of new digital shower scenarios and water choreographies for RainTunes.

About Kneipp

Kneipp - For 130 years, the traditional Kneipp® brand has stood for effective, innovative and natural products for well-being and health based on the holistic teachings of Sebastian Kneipp. Naturopathic expertise and pharmaceutical experience, state-of-the-art production processes and careful scientific controls vouch for the quality of Kneipp products, which has been tried and tested for generations. The Kneipp Group, headquartered in Würzburg, operates worldwide with nearly 700 employees, of which about 500 are in Germany, and is a wholly owned subsidiary of PAUL HARTMANN AG, Heidenheim

About hansgrohe

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. With its many award-winning products, the brand steeped in tradition, shapes the flow of water in the kitchen and the bathroom. Together with long-time design partners PHOENIX Design, Smart Living applications are also part of the brand’s portfolio, focusing on enriching people’s everyday lives and offering them more functionality and safety in their homes. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks.

​​​​​​​hansgrohe. Meet the beauty of water.


Laura Gutekunst
Manager International Corporate Communications, Global PR hansgrohe