hansgrohe Remains Title Sponsor of the BORA - hansgrohe racing team for another four years

Early contract extension

Schiltach, June 26, 2023. The premium brand for bathroom and kitchen products, hansgrohe, announces the contract extension of its sponsorship commitment during this year's German cycling championships in Donaueschingen, Germany. hansgrohe will remain the title sponsor of the BORA - hansgrohe professional cycling team together with BORA until 2027.

"Six years of BORA - hansgrohe already! A good occasion to look back on a very successful partnership and victorious moments like winning the Giro d'Italia last year! But even more important is the look ahead: With the extension of our sponsorship relationship, we are placing our trust in the team and its management at an early stage”, says Hans Juergen Kalmbach, Chairman of the Hansgrohe Executive Board who is happy about the early contract extension.

Ralph Denk, Team Manager of BORA - hansgrohe is also delighted about the extension: "The decision of hansgrohe to invest in our team in 2016 was strategically made with the goal to optimize media reach. Today, 6 years later, we can certainly say that as a team we have been able to contribute to achieving this goal with some great victories, such as the road world championship title, the victory at Paris-Roubaix, or the victory at the Giro. But the partnership is now also characterized by trust and a friendly relationship, and I am very proud of that. This trust is also reflected in the contract extension for the next four years. We still have a lot of plans together. The transformation of the team towards the overall standings in grand tours is well on its way, but certainly not yet complete. Our big goal is to also be among the front runners in the Tour de France in the next few years. With hansgrohe at our side, we have the necessary financial stability to achieve this goal, and I am very grateful to Hans Jürgen Kalmbach and the entire company.

The contract extension was celebrated yesterday, Sunday, with the professionals from BORA - hansgrohe at the German Cycling Championships near Donaueschingen. In the hansgrohe Fan Zone at the mountain finish in Aasen, many hundreds of guests celebrated, including more than one hundred Hansgrohe employees. The day was crowned by the victory of Emanuel Buchmann. Second and third place went to BORA - hansgrohe teammates Nico Denz and Maximilian Schachmann.

hansgrohe continues to wish the 'Band of Brothers' all the best for the rest of the season and looks forward to major successes at the Tour de France.

About hansgrohe

hansgrohe stands for holistic bathroom experiences that combine water- and energy-saving technologies, intelligent functions and durable quality. With timeless premium products, the tradition-rich brand supports a sustainable lifestyle thanks to innovations and forward-looking materials. Driven by this pioneering spirit, the brand designs unforgettable feel-good moments with water and living environments that meet high standards of comfort and design. Together with its long-standing design partner PHOENIX, the company creates holistic product solutions for the bathroom as well as smart living applications that enrich everyday life with greater functionality, safety and aesthetics. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, bathroom accessories, furniture, sanitary ceramics and kitchen sinks.

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