Sponsoring hansgrohe

It's here: the Anniversary Jersey for the BORA - hansgrohe Line-Up at this Year's Tour de France

Tour de France 2021
Schiltach, June 2021. The 108th edition of the Tour of France begins next Saturday in Brest. To mark the milestone birthday of the Hansgrohe company, the professionals of the BORA - hansgrohe racing bike team will be riding in this year's Tour de France in a special race jersey: The 120th anniversary signet of the corporate campaign "Setting the Beat of Water. Since 1901." adorns the front and back of the team jersey. With the #hansfactor campaign as a success factor and a synonym for the green innovator’s heart, hansgrohe, the premium brand of the Hansgrohe Group, is helping to celebrate the company's milestone birthday this year. As part of the Taktgeber anniversary campaign, the #hansfactor underscores the innovation-driven work and the pioneering spirit that is lived. This internal driving force of innovation has been deeply rooted in the company - and product - DNA for over 120 years. Be inventive, stay curious and never stop getting better - that's what #hansfactor stands for and this motto also applies to professional athletes. "We are proud of the long history of our company. As a brand, hansgrohe is delighted to be creating a whole new stage for this special anniversary with the 120th anniversary signet on the jersey and our sponsorship activities. We will be cheering along with the pros at the Tour and wish them every success," says Marc André Palm, Head of Global Brand Marketing at hansgrohe. The new jersey is not the only happy surprise at this year's Tour of France. After his tragic exit from the last Giro d'Italia due to a crash, Emanuel Buchmann is spontaneously making a comeback at the Tour de France. In #hansfactor fashion, Germany's cycling hope returns to the most important race of the season in very good form in a supporting role for teammate Wilco Keldermann (Ned). Dutchman Keldermann forms a double lead with Peter Sagan. Also riding from the racing team are Patrick Konrad (Aut), Daniel Oss (Ita), Lukas Pöstlberger (Aut), Nils Politt (Ger) and Ide Schelling (Ned). The Hansgrohe Group and the hansgrohe brand are keeping their fingers crossed for the team in the most important race of the UCI World Tour.

About hansgrohe

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. With its many award-winning products, the brand steeped in tradition, shapes the flow of water in the kitchen and the bathroom. Together with long-time design partners PHOENIX Design, Smart Living applications are also part of the brand’s portfolio, focusing on enriching people’s everyday lives and offering them more functionality and safety in their homes. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks.

hansgrohe. Meet the beauty of water.


Laura Gutekunst
Manager International Corporate Communications, Global PR hansgrohe