Sponsoring hansgrohe

UCI WorldTour-Season 2021 Kick-Off

Start of the Season and New Additions to the BORA - hansgrohe Professional Cycling Team
Schiltach, March 2021. The premium brand hansgrohe, title sponsor of the BORA - hansgrohe road cycling team, celebrates the team's start to the 2021 UCI World Tour season. In the past week, the BORA - hansgrohe pros competed in the UAE Tour in the United Arab Emirates showing great potential for future success once again. Emanuel Buchmann already rode to a respectable fourth place in the first mountain finish of the third stage of the race. Pascal Ackermann, Cesare Benedetti, Patrick Konrad, Martin Laas, Michael Schwarzmann joined Ben Zwiehoff, a mountain biker who made his road cycling debut at this race, for the season kick-off.

Team Growth and New Ways of Promoting Young Talent

Ben Zwiehoff is not the only lateral entry and newcomer to Team BORA - hansgrohe. The 27-year-old Anton Palzer, who traded ski mountaineering for road cycling, is also new to the team squad this year. With Matthew Walls (UK), Jordi Meeus (BEL) and Frederik Wandahl (DNK), road cycling professionals from 10 nations are now part of the Band of Brothers. Nils Politt (GER), Wilco Kelderman (NL) and Giovanni Aleotti (IT) complete the BORA - hansgrohe team’s formation consisting of a total of 29 top athletes. With the strong squad and the promotion of individual riders’ strengths, the team line-up for the major races will also be adjusted in the 2021 season. Emanuel Buchmann, for example, will not start in this year's Tour de France, as the Giro d'Italia stages are better suited to the mountain rider. The pro team's young talent development program is also becoming more international and individualized. This season, talents from abroad will also be promoted in Team Auto Eder, the official junior team of BORA - hansgrohe. This larger and more diverse talent pool is intended to create even more synergies and raise the performance level to new heights. To further strengthen the successful development of young riders, they are also given the opportunity to face international competition by participating in high-class international one-day races and tours. hansgrohe is very pleased about this development and wishes the team much success for the upcoming season.

More information about hansgrohe's cycling sponsorship can be found under https://www.hansgrohe.com/about-us/sports-sponsorship.

About hansgrohe

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. With its many award-winning products, the brand steeped in tradition, shapes the flow of water in the kitchen and the bathroom. Together with long-time design partners PHOENIX Design, Smart Living applications are also part of the brand’s portfolio, focusing on enriching people’s everyday lives and offering them more functionality and safety in their homes. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks.

hansgrohe. Meet the beauty of water.


Laura Gutekunst
Manager International Corporate Communications, Global PR hansgrohe