Products hansgrohe

#MyRelaxingMoment: PowderRain Brings Wellness to Your Home

hansgrohe launches a brand campaign featuring BORA - hansgrohe cycling pros and select influencers
Schiltach, June 2020. hansgrohe launches #MyRelaxingMoment, a new brand campaign highlighting personal moments of relaxation. Select influencers and some of the cycling pros on the BORA-hansgrohe team share their personal #MyRelaxingMoment with the community.

Softer, gentler and quieter: PowderRain – the New Way to Shower

Showering is relaxing, showering is refreshing. This we all know. But hansgrohe wants to take it a step further. We’ve made showering the ultimate relaxing experience. How? With the micro-fine PowderRain spray mode. The sensuous and ultra-quiet spray is featured in many of hansgrohe’s showerheads, wowing customers worldwide. The experience allows your thoughts to drift off to faraway places, even in times when you have to stay at home.

Because we all need deeply relaxing moments — to recharge our batteries, to relieve stress and tension, and to find our inner peace. Working together with select beauty, interior, mindfulness and aesthetics influencers, and some of the BORA-hansgrohe team members, the hansgrohe brand wants to show that relaxation begins in your own bathroom. The idea is quite simple: let hansgrohe PowderRain wash away the grind of everyday life for a moment and refresh and revitalize you. Whether its mountain biking, playing a guitar or swimming in a pool: everybody has their own personal moments of relaxation. The members of the BORA-hansgrohe cycling team, Emanuel Buchmann, Daniel Oss and Peter Sagan; influencers @vikyandthekid and @teresacasamonti, both from Germany, and French and Belgian influencers @sosoomao and @louisemertens are leading the way, sharing their personal moments of relaxation. Of course, our customers are also invited to use the #MyRelaxingMoment hashtag on Facebook or Instagram and share their personal moments of relaxation during the campaign.

Rainfinity Delivers a Truly Special Kind of Relaxation

In a world in which people seem to be more and more stressed, Rainfinity offers a very special shower experience. With a trend-conscious design, innovative technology and the highest quality standards, Rainfinity is anything but a conventional shower. Rainfinity is an overhead shower that envelops the body in ultra-soft droplets of water. Its PowderRain spray transforms your daily shower routine into a uniquely pampering experience. Intense PowderRain and RainStream let you personalize your shower like never before, and the Rainfinity shower system offers discerning shower aficionados a refreshing and regenerating shower experience.

And those who just want to take a little timeout from everyday life can enjoy the innovative spray by making small changes to their shower area and simply replacing the showerhead. If a bathroom remodel is in the works, hansgrohe also has a complete solution on hand: the Rainfinity shower system.

For more information visit the campaign website at

About hansgrohe

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. Based in Germany’s Black Forest region, the internationally active Hansgrohe Group sells premium products for showers, shower systems, bathroom and kitchen taps, and kitchen sinks under the hansgrohe brand. hansgrohe stands for great moments with water since 1901. With its many award-winning products, this traditional brand shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water. hansgrohe stands for Smart Living applications that enrich people’s everyday lives and offer them more functionality and safety in their homes.

hansgrohe. Meet the beauty of water.


Astrid Bachmann
Deputy Lead Corporate Communications, Global PR AXOR