Sponsoring Events and Trade Fairs hansgrohe

Shower like a Pro

Cycling pros in the shower: hansgrohe’s 2019 Tour de France campaign
Schiltach, July 2019. In the run-up to the 2019 Tour de France, hansgrohe is again featuring the riders of the German BORA-hansgrohe cycling team in a shower environment. The new campaign includes Peter Sagan, Daniel Oss, Lukas Pöstlberger, Marcus Burghardt, Maximilian Schachmann who will also be presenting PowderRain, hansgrohe’s new spray mode.

Teamwork Makes the Dream Work

Die Tour de France is just around the corner and there’s one thing the cycling pros know for sure: the first to cross the finish line will also be the first who gets to take a hansgrohe PowderRain shower. Riders drink about one liter of water an hour during a race. That amounts to about 12 bottles of water for every six-hour stage of the 2019 Tour de France. Luckily, they can recuperate after each stage by enjoying a relaxing hansgrohe PowderRain shower with its restorative spray of microdroplets. As specialists in the world’s most effective form of refreshment, hansgrohe supports its athletes with a daily dose of energy, enabling the team’s riders to start off refreshed and in top form so that they can perform their best, while also giving them the opportunity to replenish their batteries and regain their strength after a strenuous race.

Professionals aren’t the Only Ones who Appreciate hansgrohe’s PowderRain

The riders push their limits every day and captivate audiences with the perseverance and vitality that goes into their highly demanding sport. Water is an essential element and provides a daily dose of energy; hansgrohe supports the team’s riders by helping them focus on the upcoming challenge and by providing them with a shower that gives them the kind of relaxation they need. Top athletes aren’t the only ones who appreciate a motivating and rewarding shower experience. According to a study*, nine out of ten consumers agree that PowderRain gives them "the best shower experience of all time." No wonder: soft microdroplets completely cover the body and moisten the skin like a soft and refreshing summer rain. But PowderRain is not only gentle, it is also highly effective thanks to hansgrohe’s innovative spray technology.

The hansgrohe Cycling Challenge

The hansgrohe Cycling Challenge is also a race not to be missed. The cycling game in which enthusiastic players race as BORA-hansgrohe team riders has been online since March at www.hansgrohechallenge.com. Players can choose to be either Peter Sagan, Pascal Ackermann or Davide Formolo. The rider selected must not only be faster than the other riders in the online game, but also avoid obstacles and collect bonus points. And if players answer the questions about the hansgrohe brand correctly at the end of the game, they increase the number of points in their account and thus their chances of winning. It's definitely worth participating as cycling and hansgrohe fans stand a chance of winning exclusive prizes, such as a ticket to the final stage of the Tour de France or one to the World Cycling Championships in Yorkshire, Great Britain. Other prizes include hansgrohe hand showers and a jersey signed by Peter Sagan. So sign up now and start playing!

For more information on the relaxing PowderRain shower, visit the hansgrohe website.

*In December, 2018, 1,500 consumers tested the hansgrohe PowderRain shower as part of a survey conducted by trnd, the biggest community for word-of-mouth marketing in Europe.

About hansgrohe

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. Based in Germany’s Black Forest region, the internationally active Hansgrohe Group sells premium products for showers, shower systems, bathroom and kitchen taps, and kitchen sinks under the hansgrohe brand. hansgrohe stands for great moments with water since 1901. With its many award-winning products, this traditional brand shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water. hansgrohe stands for Smart Living applications that enrich people’s everyday lives and offer them more functionality and safety in their homes.

hansgrohe. Meet the beauty of water.


Laura Dietrich
PR Manager hansgrohe Brand