Sponsoring hansgrohe

In Roubaix, only the first to cross the finish line get a warm shower

One of the famous showers at the Velodrom has been dedicated to BORA – hansgrohe star Peter Sagan
 
Schiltach/Paris, April 2019. The 117th Paris–Roubaix spring classic – also referred to as the ‘Hell of the North’ by cycling enthusiasts – is just around the corner. During the one-day race from Paris to Roubaix on 14 April, the BORA – hansgrohe team of cyclists will give it their all over a distance of 257 kilometres and 29 stretches on rough, medieval cobblestone. The athletes can then enjoy one of the showers, which are over 80 years old, at the Velodrom cycling stadium in Roubaix. The hansgrohe brand, title sponsor of BORA – hansgrohe, is delighted with Peter Sagan’s brass plaque on one of the famous Velodrom showers.

A shower as a reward

Paris–Roubaix is one of the oldest and most demanding one-day races and thus one of the five ‘cycling monuments’. With 55 kilometres of French pavé (cobblestones in English) and stretches through mud, dust and snow, mechanical problems are unavoidable and damage will prevent many cyclists from even reaching the end. But all those who manage to cross the finish line are guaranteed a shower in France’s oldest locker room – provided that’s what they want. That’s because the tradition introduced in 1936 is not exactly a pleasure for all athletes: the warm water is limited to just a few litres.

The winner of the classic race receives an original cobblestone as a trophy and a brass plaque featuring his name on one of the Velodrom showers, which are over 80 years old. Since last year, the name of BORA – hansgrohe star Peter Sagan adorns one of the antiquated showers alongside 87 other cycling legends. In 2018, the current Paris–Roubaix title holder managed to clinch the race for himself with an attack 54 kilometres before the finish line, meaning he’s the first current world champion since Bernard Hinault in 1981 to win the race in a rainbow jersey.

It remains to be seen whether this year a new name will be added to the Velodrom’s historical concrete shower stalls or Sagan will secure the win again. But one thing is certain: the three-time World Road Race Champion can shower in the stall dedicated to him in Roubaix. A literally refreshing change for Sagan, who usually enjoys the invigorating showers of his title sponsor hansgrohe.

And anyone who wants to get involved in the cycling excitement can take part in the hansgrohe Cycling Challenge at www.hansgrohechallenge.com/en and win great prizes.

You can find further information about hansgrohe’s cycling sponsorship activities at www.hansgrohe.com/about-us/sport-sponsorship

About hansgrohe

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. Based in Germany’s Black Forest region, the internationally active Hansgrohe Group sells premium products for showers, shower systems, bathroom and kitchen taps, and kitchen sinks under the hansgrohe brand. hansgrohe stands for great moments with water since 1901. With its many award-winning products, this traditional brand shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water. hansgrohe stands for Smart Living applications that enrich people’s everyday lives and offer them more functionality and safety in their homes.

hansgrohe. Meet the beauty of water.

Contact

Silvia Puckl
Manager Brand PR hansgrohe